Quality has been central to the development and production of automobile
components at DENSO since the company's inception. Thanks in large part
to this relentless quest for excellence, DENSO today supplies components
and systems to automakers around the world. As the first step in the creation
of any product, R&D is vital to preserving and enhancing quality. DENSO
is constantly expanding its base of core technologies to hone its competitive
edge by supplying products in step with and ahead of the latest market trends.
Today, DENSO's R&D programs need to address the challenges posed
by the restructuring and realignment of the global automobile industry.
The greatest challenge is raising quality while lowering prices. There
are many ways to accomplish this. We try to create products that suffuse
existing functions and can be made in an innovative way that strikes just
the right balance between cost and quality. We also use different materials
and production processes to bring down costs. But any solution to this
dilemma must originate at the R&D level.
At the same time, R&D programs need to target three key aspects of
automobile performance that will be most in demand by drivers and society
at large: safety, environment, and comfort. Here, we will draw on core
technologies to devise new ways to meet these needs, and in the process,
elevate the DENSO brand to a higher plateau.