Intellectual Property Activities

DENSO's intellectual property strategy is directed at unifying its business unit and technology strategies, and it is one of the important management strategies that will sustain growth into the future.

Intellectual property activities' policy

■DENSO IP VISION 2015

DENSO incorporated its intellectual property strategies into each business unit's long-term policy with the aim of enabling the relevant patents to be utilized. In 2015, in conjunction with the long-term policy of the DENSO VISION 2015, DENSO established the DENSO IP VISION 2015.

DENSO believes that business unit strategies will not be viable unless they are backed by intellectual property strategies. Having added this principle as a basic concept, DENSO has been pursuing a strategy of verifying and then unifying its various business unit strategies from the perspective of aligning the intellectual property of each unit with their long-term business visions. DENSO measures progress in this area by applying the criterion of patent profitability, giving especial priority to the important core technologies as "pioneering inventions," and managing them intensively.

Intellectual property activities' framework

■Meetings to advance intellectual property activities and the "global intellectual property system"

DENSO has arranged that the important intellectual property (IP) matters are put on the agenda of "Technology Development Meetings" (IP Strategy Committee) that are attended by senior management, to ensure that related activities are conducted in line with management decisions. Furthermore, the "global intellectual property system" means that accompanying the strengthening of regional development systems at overseas technical centers, DENSO is obtaining patents for local overseas inventions and strengthening its examinations of the relevant patents held by other companies. In China, since 2005 DENSO has been working to detect counterfeit goods (in particular those with imitation trademarks) in cooperation with Chinese governmental and customs agencies. Since early 2012, DENSO's activities have ensured that patent applications from Japan are both more efficient and less costly, and also started incorporating inventions made locally overseas in these activities.

  Positioning Meetings held:
"Technology development meetings"
(IP strategy committee)
Decision-making regarding DENSO's intellectual property strategies, involving discussions and decisions about intellectual property matters Monthly
Business unit patent promotion meetings Follows up the progress made as regards each unit's intellectual property activities, and steadily develops these activities Twice a year
Liaison meetings for
full-time patent personnel
Develops policy for intellectual property activities Six times
a year

Number of domestic patent applications

Number of domestic patent applications

Number of domestic hold patents

Number of domestic hold patents

Number of overseas patent applications

Number of overseas patent applications

Percentage of patent applications for each overseas country

Percentage of patent applications for each overseas country

Number of overseas hold patents

Number of  overseas hold patents