DENSO Philosophy
Management and
Company Information
In 1994, it was decided that a new corporate image would be necessary in order to make further progress in the 21st century, and so DENSO Philosophy was established, encompassing DENSO Creed and the Basic Policies on Corporate Conduct and expressed in simple, modern language. It consists of the forever unchanging origins of DENSO (its company creed) and its code of conduct.
DENSO believes that a company exists not simply to pursue profits, but also to provide beneficial value to society, and that it is only allowed to continue if it can fully meet society’s expectations and earn its trust.
To ensure awareness of this idea at all times, DENSO Philosophy is a concise expression of what the company wants to be, and is comprised of three components: Mission, Management Principles, and Individual Spirit, which provide direction for the company.
Mission Nippondenso’s mission as a company
Contributing to a better world by creating value together with a vision for the future
We keep a broad perspective on the world and the future.
By taking a broad view of world economics and culture and staying ahead of the times, we aim to create an ideal future society and promote the prosperity of the next generation.
We create new value that benefits society.
We leverage the technology we have cultivated in the automotive field to create new value, expanding our business domain to include areas beyond the automotive related field.
We value new ideas and original concepts, and strive to create hardware and software with new value, including greater comfort, peace of mind, and enjoyment.
We contribute to the well-being of people associated with DENSO and people around the world.
Through the results of our business, we contribute to the happiness of our employees, customers, business partners, shareholders, and others around us, as well as help people around the world prosper.
We value not only economic wealth, but also a sense of well-being in terms of inner satisfaction and contentment.
Management Principles Basic policy on management in order to fulfill the Corporate Mission
①Providing customer satisfaction through attractive products
We create superior products that accurately meet our diverse customer needs.
We accurately grasp market trends and develop attractive products in line with customer requirements.
We aim for the highest global standards at every stage, from development and design to production, to ensure reliable manufacturing.
We offer not only products but also a wide range of services that meet customer needs.
②Anticipating changes and developing in the global marketplace
We identify future changes in the business environment and promptly introduce appropriate management strategies.
We anticipate technological trends in order to develop products with an eye to the future.
We aim for bold transformation, maintaining a youthful corporate culture while constantly strengthening our management base and achieving steady business growth.
We aim for efficient management worldwide by thinking about the optimum allocation of management resources.
We develop business activities rooted in different countries or regions, contributing to the improvement of each country’s industry, economy, and lifestyle.
We open our doors to a wide range of domestic and overseas business partners, while developing and appointing internationally-minded human resources and facilitating exchanges.
③Respecting nature and living in harmony with society
We do our utmost to preserve the global environment in all of our business activities.
We consider environmental protection in all our business activities, from factory location to production and distribution.
We actively work to strengthen and innovate our basic technologies related to environmental protection.
By striving for fair and honest corporate behavior, we aim to be a company that is trusted by the international community.
We listen respectfully to external opinions, strive for harmony with society, and contribute to the development of society.
④Respecting individuality and building a vibrant company
We respect the individuality of our employees in order to bring out the best in them and foster a vibrant corporate culture.
We have a structure that allows all employees to fully demonstrate their professional ability and originality.
By facilitating candid communication, we aim to improve teamwork and revitalize the company.
Our aim is to create a rewarding workplace for employees.
We strive to create a workplace that is both productive and comfortable, taking into consideration each employee’s values and attitude to work.
Individual Spirit Conduct of employees for fulfilling the Corporate Mission
①Thinking big and acting steadfastly
We think from a long-term perspective based on the overall picture.
We think flexibly and with a fresh mind, unfettered by stereotypes.
We set goals and work steadfastly toward them.
We persist until we get results.
②Working together, facing tomorrow’s challenges
We collaborate with people who have different skills, perspectives, and positions, using teamwork to generate great power.
We interact frankly and exchange knowledge beyond the boundaries of hierarchy and sector.
We take on the bold challenge of new businesses and uncharted fields in order to make a leap forward in the future.
We set high ideals, identify possibilities, and tackle them with a positive attitude.
③Repaying trust by improving oneself
We take pride in our professionalism, working to improve our character while collecting a wide range of information and accumulating state-of-the-art skills and abilities.
We always strive for self-improvement and self-reform, without limiting ourselves only to past experience.
We meet the expectations and repay the trust of those around us, including superiors, subordinates, colleagues, customers, and business partners.
We make a sincere effort to see things from other people’s point of view.