DENSO Spirit
Management and
Company Information
In 2004, we established DENSO Spirit as the basis for the common values, beliefs, and actions that we want to share with DENSO employees around the world, a clear statement of the values and beliefs that have been cultivated since the company’s foundation. It is our Code of Conduct, serving as our driving force and competitive edge that contributes to the automotive society and to people.
Foresight
Vision
We want to generate new value
In the process of trying to realize our goal, we tend to stick to past examples and prioritize methods that are familiar to us. It is important for each of us to be flexible and imaginative, and to think from various angles.
Creativity
We want to generate new value
In the process of trying to realize our goal, we tend to stick to past examples and prioritize methods that are familiar to us. It is important for each of us to be flexible and imaginative, and to think from various angles.
Challenge
We want to overcome difficult barriers
Embodying a forward-thinking spirit requires a strong will and a high level of motivation. It is important to have an unflinching mindset of facing any difficulties that stand before us, and to continue to act on our own initiative. The strength to break down barriers is born from the will to face them without fear and the motivation to see it through.
Credibility
Quality First
We want to provide the best quality to our customers
In order for DENSO to fulfill its social responsibility as a manufacturing company, it is absolutely essential that we adhere to our “quality first” principle and continue to manufacture products that our customers can trust. Achieving the best quality requires not only the awareness of each individual, but also the concerted efforts of people in different fields and at different levels, from the planning stage to the final stage.
On-site Verification
We want to get the facts right
To solve a problem, we must first correctly understand the current situation. We actually go on-site to confirm the actual items, seek the true cause of the phenomenon, and link it to appropriate action. This implementation of our on-site verification policy is the basis of all work at DENSO.
Kaizen, Continuous Improvement
We want to be a little better than we are now
We aim to go one step higher in every situation. However small the improvement, it will, with ingenuity and perseverance, make today better than yesterday, and tomorrow better than today. The steady accumulation of such improvements is the driving force behind our development.
Collaboration
Communication
We want to understand each other deeply
Communication with no hierarchical barriers is a valuable asset of DENSO, and is the foundation of a culture in which new wisdom is born. For meaningful communication, it is first necessary to fully grasp the other side’s situation and position so that we can reach a mutual understanding.
Teamwork
We want to do our best for the team
Achieving corporate and departmental goals requires that employees not only demonstrate their individual abilities, but also combine their efforts with each other. To this end, it is essential that every employee has a sense of participation, and that everyone gives their all for the team based on mutual understanding.
Human Development
We want to achieve personal growth, and to pass this idea on to the next generation
In order to grow our business, each and every one of us must maximize our abilities. To this end, it is important to have a strong appetite for self-realization and personal growth at work.