Tagline

Based on DENSO Philosophy, we adopted a brand slogan in 2016 that expresses our goal and direction in a few short words.

To date, DENSO has provided society with various values (environment, safety and security, comfort, and convenience) centered on vehicle manufacturing with a commitment to quality and safety.
Going forward, we aim to keep creating new “core” products for society (things that are socially useful, future-oriented, and important) by having all our employees continually refine their personal skills and manufacturing “core” (things that are important), while cherishing the DENSO values cultivated over the years.