Sports

Sustainability

Nippondenso started the Denyukai in the 1950s, not long after the company's founding. It was started after participating in the All-Toyota Games and was based on the belief that the power of sports contributes to the vitality of employees and fosters a sense of unity in the workplace. This sports culture has changed form over the years, but it has been passed on to this day, including in the holding of events such as the DENSO company sports day, which still attracts the participation of many employees.

In the 2000s, some parts of the Denyukai were designated as clubs to be reinforced. The aim was for them to become the best in Japan in each competitive league and tournament. The clubs have also produced athletes who have been active on the world stage, including in the Olympics. DENSO has consistently put effort into company sports with the three main objectives of "delivering vitality for employees," "connecting with the community," and "contributing to the development of the sporting world in Japan."

Currently, as DENSO Corporation, the company operates six women's sports clubs (the volleyball, basketball, softball, long distance track and field, table tennis, and rowing clubs). The Group companies are also supporting athletes taking on the world in sports including archery, ice hockey and sport climbing.

Furthermore, based on the belief that the power of sports can help solve social problems, each club is also making an effort to promote the spread of sports, particularly in the municipalities where the clubs base their operations. This includes efforts such as providing opportunities for local residents to experience the sports, and opening sports academies for children.

Four reasons for DENSO sports activities
1950
Reorganized the sports and recreation club

Established seven clubs: the baseball, softball, table tennis, tennis, football, volleyball, and competition clubs

1951
May
Held the first company Olympics

The name was later changed to "Company Sports Festival" in 1961, and to "In-House Sports Day" in 1966, and continued until 1987.

Sep
First All-Toyota Games held
1959
Inaugurated the Denyukai

The name chosen for the sports and culture club that developed out of the sports and recreation club was "Denyukai." At the time of its inception, the club started its activities with 15 sports clubs and 11 culture clubs. In 1962, the Denyukai Yacht Club won at the National Athletic Meet for the first time. Many Denyukai clubs continued to be active in national competitions from that time. In 1965, workplace subcommittees were established in the Denyukai organization to promote recreational and sports activities in each workplace.

1988
Sep
At the Seoul Olympics, members of the company's volleyball team competed in the Olympics for the first time

Many other athletes have also actively competed in the Olympics since then

1992
Mar
Started support for university soccer with the DENSO Cup Soccer
Started support for the Oita International Wheelchair Marathon
2001
Apr
Designated some of the Denyukai clubs as clubs to be strengthened

The four clubs of the women's basketball club, women's volleyball club, women's softball club, and women's track and field club

2010
Started the Junior Athlete Support Project
2015
Dec
DENSO became the third team in history to win the All-Japan Women's Corporate Ekiden Championship for three consecutive years
2021
Jul - Aug
Seven DENSO Group athletes (in four sports) competed in the Tokyo Olympics, the highest number ever from the company

They contributed to a gold medal in softball and silver medal in women's basketball