"Global DENSO"
The term “global” is indispensable to describe DENSO, now one of the world's leading mega-suppliers. Numerous previous corporate histories and general business books have covered DENSO's bold challenges in "globalization."
However, haven't these accounts been too skewed towards a "Japanese perspective"? In other words, they often focus on how the Japanese headquarters expanded into various global regions and implemented global strategies originating from Japan.
While this viewpoint is undoubtedly important, is it sufficient? The seeds of technology sown from Japan were received, nurtured, and brought to fruition as businesses by local associates in various regions around the world. Now, the first generation of these local associates is retiring in large numbers. Along with them, valuable episodes are fading into history, disappearing without even becoming part of the "past." Before this happens, we must compile the "History of DENSO" in each region. This is not a history of overseas expansion from Japan but a history of growth and self-sufficiency in the local areas. Now is the time to capture these heartfelt stories.
What we aimed to depict here were not just historical facts of what happened and when. We wanted to capture how local associates felt, thought, and took action, and the "aspirations" that were involved. If there were expectations from Japan, the local teams aimed to exceed them. Such local spirit and challenges are written by the local people themselves. Isn't this the proud "history" of each region that should be passed on to the next generation?
This corporate history was compiled with local associates in various regions serving as leaders and staff.
"Our history is our identity and our unifying force." This became a shared understanding naturally solidified through dialogues among the compilation leaders in each region. With pride in the history of each region, we have named this corporate history "Stories of Our Worldwide Teams."