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The history of DENSO South America began in 1975 with the establishment of an aftermarket air conditioner sales company in the suburbs of Sao Paulo, and we will celebrate our 50th anniversary in 2025. We would like to take this opportunity to express our sincere gratitude to our customers, business partners, local communities, and all other stakeholders for their continued support.
South America is a region where policies, taxation systems, and economic conditions fluctuate greatly, making it difficult to conduct business activities, and in the past, the region has experienced various economic crises. However, the unique temperament of the South American people has helped us acquire the ability to prevent or overcome such crises, and has encouraged a positive mindset, behavior, and willingness to take on challenges.

All of our South American bases have production functions, and they continue to operate under a sense of tension like "never deliver defective products" and "never cause inconvenience. This has instilled in us the values of "customer first" and "quality first," and as a result has been the driving force behind our company's development to the present day.

As you know, the global automotive industry is undergoing a once-in-a-century revolution in mobility. Intense changes are expected, such as the progress of electrification and the tightening of exhaust gas regulations and safety standards. However, especially South America, based on its special natural resources, is taking a unique path that represents an opportunity to growth.

To ensure that these opportunities are seized, it is necessary to acquire deeper insight into change and the ability to respond quickly and appropriately, more than ever before.　At the same time, I believe that we can evolve and develop into a company that is even more useful to society by having passion, by strengthening DENSO South America's values of customer first and quality first, and by developing our strengths of flexibility or resilience that will allow us to remain undaunted in times of crisis.

I hope that this compilation of DENSO South America's history will help those who have always supported us to understand our company's progress over the past half century, and that it will be used for years to come to ensure that the values and corporate culture that we have cherished up to now are carried on into the new era. In closing, I would like to express my sincere gratitude for your continued guidance and encouragement in the publication of our regional history.