4. DENSO's Future Creation
2017-2024
(2) Realizing a Cycle of Well-being in Society
- 2023
- After focusing on solving immediate challenges, our company has finally started to look seriously towards the future. We have declared that our mission going forward is to realize a “Well-Being Cycle Society,” where happiness begets more happiness, creating a large, positive cycle.
We have completed the intensive Transformation based on Reborn21. Now, it is time to look ahead and redefine our vision. What should be our mission from now on? How can we continue to create unique value that brings smiles to people and society, embodying what it means to be “DENSO-like”?
An emerging sentiment within the company was the concept of “Well-Being Cycle.” This idea envisions a society where happiness continuously creates more happiness, expanding in a positive cycle. We aim to broaden this cycle from “mobility” to encompass “society as a whole.” This represents our vision for the future.
In December 2022, at “DENSO DIALOG DAY 2022,” President Koji Arima publicly presented our “35-Year Future Vision.” This vision includes materializing a circular society that protects the global environment, and achieving safe, high-value mobility and manufacturing. We focus on ensuring “continuous social activities” and “responding to diverse values and senses of happiness.”
To achieve this, we focus on “Five Flows”: “Free movement of people,” "Flow of goods",“Energy utlization,” “Minimize resource requirements,” and “Flow of data.” By interconnecting and comprehensively managing these flows, we aim to create a Well-Being Cycle Society. We will leverage DENSO's long-cultivated strengths in mechanical, electronics, and software integration to achieve this vision.
- Deep DiveFocus Areas of the “Five Flows”
- 1. Free movement of people:
To ensure safer and more secure mobility, we aim to enhance safety by delving into driver behaviors and striving for a higher level of safety, while also promoting the development of fully autonomous driving technologies.
2. Flow of goods:
By utilizing multimodal autonomous driving and advanced operational systems, we aim to create logistics that sustain a humane society without interruptions.
3. Energy Utilization:
We are developing and promoting technologies that effectively utilize renewable energy to achieve carbon-neutral factories.
4. Minimize resource requirements:
By collaborating with the recycling industry, we will build ecosystems and establish economically rational resource flows tailored to the conditions of various regions worldwide.
5. Flow of data:
Starting with battery traceability, we will pursue data flow technologies applicable to carbon footprints (CO₂ equivalents of greenhouse gas emissions) and extend their use to other industries.
In June 2023, Shinnosuke Hayashi took office as the new president. Under his leadership, DENSO is set to embark on a new journey. Shortly after his appointment, President Hayashi stated his vision:
“Building on our strengths developed in the automotive sector, we will maximize the value of the entire mobility society based on DENSO's management philosophy of ‘green and peace of mind.’ This is our new commitment.”
“As cars evolve into mobility and further become part of social systems, we will transform DENSO from a ‘Tier1 in the automotive industry’ to a ‘Tier1 in the mobility society.’”
“In this evolution, we will further refine our expertise in electrification, advanced safety, and autonomous driving. By utilizing these core technologies developed in cars, we will expand our value offering to energy, agriculture, and factory automation sectors. This will contribute to the development of a mobility society and the realization of a carbon-neutral, safe, and secure society.”
For President Hayashi, the company is a place where “solving social issues” and “employee happiness” intersect, which defines the company's purpose. “Employee happiness” encompasses fulfillment and job satisfaction.
The genuine desire of employees to achieve something is crucial, and this internal motivation will drive the creation of world-leading products with the advanced technologies in a free and open work environment, which has been a traditional strength of DENSO.
That is an aspiration of President Hayashi and also the essence of DENSO, which has been unchanged since its founding. And that must continue to be the figure of new DENSO, which has embarked on a new journey in unprecedented business environments, turning 75th anniversary.
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