DENSO demonstrates how to make the future of mobility a reality at 2018 North American International Auto Show

Jan. 11, 2018 News Releases Events

SOUTHFIELD, Mich. – DENSO, one of the world’s largest automotive technology, systems and components suppliers, created a companywide framework in 2017 embracing new products and technologies critical to the future of mobility. The company will put this vision on display at the 2018 North American International Auto Show (NAIAS) at Cobo Center in Detroit, January 13-28, 2018.

DENSO’s roster of engineering and recruiting experts will be available to help guide interactive mobility technology displays and virtual reality experiences that illustrate how a future of connected, autonomous, shared and electrified transportation becomes a reality. This is DENSO’s 14th consecutive year participating at NAIAS. DENSO is a premier sponsor of the event.

“Transportation will change rapidly over the next decade, as will society’s and our customers’ needs,” said Bill Foy, senior vice president of Engineering at DENSO’s North American headquarters. “Our presence at NAIAS will express how we intend to deliver on these needs and create a future where mobility benefits society without hurting the environment.”

Future Mobility Technology Experience

DENSO’s booth will introduce participants to the current and future state of connected, autonomous drive, shared mobility and electrification (CASE) technologies. These key technologies will influence how society gets around for years to come. DENSO brings them to life through several interactive displays:

Oculus Rift VR Connected Driving Demo: Connectivity will reduce accidents, improve vehicle efficiency, and make driving easier and more enjoyable. Participants can jump into the cockpit of a future connected car through a virtual reality headset.

Oculus Rift VR Autonomous Driving demo: Self-driving and autonomous vehicles will take over the tasks of seeing, thinking and doing from drivers. Screens and displays throughout will explain how DENSO sensors enable vehicles to safely navigate the roads, as well as showcase next-generation V2X, human machine interface (HMI) and driver status monitoring technology.

Powering Future Electric Vehicles & Shared Mobility: Vehicles will soon be largely powered by renewable energy, electric batteries and fuel cells. Participants can see how DENSO inverters and other technologies will make electric vehicles more viable. DENSO will also showcase an example of what shared mobility could look like in the future.

AutoMobili-D Future Automotive Career Exposition (FACE)

Engineers, skilled trade workers and others with diverse skill sets will play a major role in designing and building the future of mobility. Since last year’s event, DENSO has invested in creating these job opportunities, including more than 1,000 new jobs as a result of its $1 billion North America manufacturing hub investment in October 2017. This year, DENSO engineering and recruiting leaders will meet with qualified individuals to discuss new job opportunities.

Mobility Startup Investment Meetings & Opportunities

Tony Cannestra, DENSO’s Director of Corporate Ventures will meet with early-stage startups seeking funding to create the next innovation with automotive applications. DENSO acquired or invested in several diverse technologies over just the past few months, from phone-as-a-key technology to the software backbone for advanced carsharing and ridesharing services. The company plans to continue actively investing in 2018 and beyond.

Speaking Engagements

Automotive News World Congress

  • Wednesday, January 17, 11:00 a.m. ET: Bill Foy, DENSO’s SVP of Engineering, will participate in a supplier panel discussing the current transportation transformation and challenges to build the future of mobility

Questions and Interviews

If you would like to schedule an interview with DENSO executives, please contact Bridgette LaRose at 248-372-8266 and, or Kevin Memolo, Finn Partners at 312-329-3985 and

About DENSO Corporation

DENSO is a $48.3 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in its 221 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company's 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 9.3 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2019. For more information about global DENSO, visit     

In North America, DENSO employs 27,000+ engineers, researchers and skilled workers across 31 sites in the U.S, Canada and Mexico. In the United States alone, DENSO employs 17,000+ employees across 13 states and 25 sites. Headquartered in Southfield, Michigan, in fiscal year ending March 31, 2019, DENSO in North America generated $10.9 billion in consolidated sales. Join us, and craft not only how the world moves, but also your career. For more information, go to