DENSO Joins Olfaction Consortium as Founding Member

Mar. 19, 2019 News Releases

Southfield, Michigan – No one wants to sit in a dirty, smelly car. But what happens when that car does not involve a human driver to clean it up? To help answer that question, DENSO, the world’s second largest mobility supplier, has joined the Digital Olfaction Automotive Consortium (DOAC) as a founding member. As shared mobility services mature, and more drivers become passengers, the partnership gives DENSO an edge in its efforts to improve vehicle air quality and interior sensing for rider safety and satisfaction.

DOAC was launched by French company Aryballe Technologies to inform olfaction product development and services. Aryballe develops and manufactures bio-inspired “digital nose” sensors enabling groundbreaking applications in the food, cosmetics and automotive industries.

“Most automotive research has centered on vision-inspired machine learning, but odor-inspired learning has promising applications that will contribute to the future of mobility,” said Rob Brinker, director of Thermal R&D at DENSO International America. “The DOAC is comprised of the world’s leading olfaction researchers focused on developing industry-leading technologies in the space. Utilizing our expertise in vehicle interiors, we look forward to supporting their mission.”

Soon enough, cities around the world will feature an array of advanced mobility solutions for urban populations, including self-driving cars, ride- and car-sharing services, and autonomous buses and shuttles. For these services to be convenient and effective for city dwellers, it will take broad fleet deployments that are highly optimized and strategically managed. DENSO, as part of its long-term vision, aims to provide advanced technologies and products that allow customers to operate more efficiently and ensure passengers have an enjoyable experience.

The partnership with DOAC will also support DENSO’s advanced R&D strategy as it looks to use its sense, judge and actuate system-level approach to olfaction. This will allow DENSO to address and improve air quality problems or bad odors within the vehicle.=

In addition to setting industry standards for olfaction, the DOAC will work to create an accessible reference database for relevant odors that includes everything from cigarette smell to odors indicating mechanical malfunctions.

Humans can sense an average of 1 trillion odors. As part of DOAC, DENSO will continue to lead the development of next-generation technologies, including those related to olfaction, to create new value for the future of mobility and ensure passenger comfort.

About DENSO Corporation

DENSO is a $48.3 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in its 221 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company's 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 9.3 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2019. For more information about global DENSO, visit     

In North America, DENSO employs 27,000+ engineers, researchers and skilled workers across 31 sites in the U.S, Canada and Mexico. In the United States alone, DENSO employs 17,000+ employees across 13 states and 25 sites. Headquartered in Southfield, Michigan, in fiscal year ending March 31, 2019, DENSO in North America generated $10.9 billion in consolidated sales. Join us, and craft not only how the world moves, but also your career. For more information, go to