FEATURE 01

Aren't Cars Harmful to the Environment?

Mobility Accelerating the Pace of Decarbonization

Many individuals presume that cars are bad for the environment. In fact, transportation is responsible for around 18% of Japan's CO2 emissions. But soon, we will witness a day when individuals claim that "Cars are eco-friendly." or "I drive a car for the environment." Incredible progress is being made right now in areas like electrification and more efficient energy utilization.

FEATURE 02

Is the World of Comics and Movies a Reality Soon?

Dream Technologies Becoming a Reality

"Will cars fly someday?" The imagined worlds of science fiction that kept you up at night with excitement as a child may become a reality soon. Researchers and engineers around the world are conducting research and making developments every day, and new technological innovations are taking place. Future technologies that were once thought to be difficult to achieve are now gradually becoming a reality.

FEATURE 03

Agriculture will Change and Spread!?

Smart Agriculture Fostered by Technology

It is often said in agriculture that "you can't rest when you are taking care of crops," and "there are ups and downs with nature”. However, if agriculture could be automated and more efficient by introducing robots and other systems, the methods of work and harvest yield would change. This would create a new style of farming. The expanding possibilities of agriculture are now attracting a great deal of attention.

FEATURE 04

The Dramatic Evolution of Safety Performance!

Advancing Automated Driving and Advanced Driver Assistance

Price, fuel economy, design, and ride comfort are among the many criteria for choosing a car. Safety is one of the most essential of these criteria. If advanced driver assistance systems evolve and become more widespread than they are now, and if technologies for creating new value, like automated driving, are implemented safely, we will take a big step forward toward achieving a society in which everyone can move about with no risks.

FEATURE 01

Aren't Cars Harmful to the Environment?

Mobility Accelerating the Pace of Decarbonization

Many individuals presume that cars are bad for the environment. In fact, transportation is responsible for around 18% of Japan's CO2 emissions. But soon, we will witness a day when individuals claim that "Cars are eco-friendly." or "I drive a car for the environment." Incredible progress is being made right now in areas like electrification and more efficient energy utilization.

FEATURE 02

Is the World of Comics and Movies a Reality Soon?

Dream Technologies Becoming a Reality

"Will cars fly someday?" The imagined worlds of science fiction that kept you up at night with excitement as a child may become a reality soon. Researchers and engineers around the world are conducting research and making developments every day, and new technological innovations are taking place. Future technologies that were once thought to be difficult to achieve are now gradually becoming a reality.

FEATURE 03

Agriculture will Change and Spread!?

Smart Agriculture Fostered by Technology

It is often said in agriculture that "you can't rest when you are taking care of crops," and "there are ups and downs with nature”. However, if agriculture could be automated and more efficient by introducing robots and other systems, the methods of work and harvest yield would change. This would create a new style of farming. The expanding possibilities of agriculture are now attracting a great deal of attention.

FEATURE 04

The Dramatic Evolution of Safety Performance!

Advancing Automated Driving and Advanced Driver Assistance

Price, fuel economy, design, and ride comfort are among the many criteria for choosing a car. Safety is one of the most essential of these criteria. If advanced driver assistance systems evolve and become more widespread than they are now, and if technologies for creating new value, like automated driving, are implemented safely, we will take a big step forward toward achieving a society in which everyone can move about with no risks.