Innovation Story
The Dramatic Evolution of Safety Performance!
Advancing Automated Driving and Advanced Driver Assistance
Price, fuel economy, design, and ride comfort are among the many criteria for choosing a car.
Safety is one of the most essential of these criteria.
If advanced driver assistance systems evolve and become more widespread than they are now, and if technologies for creating new value, like automated driving, are implemented safely, we will take a big step forward toward achieving a society in which everyone can move about with no risks.
Innovation Story of
Solution & Tech
The following articles explore the essence of DENSO's solutions and technologies which are currently under development for disseminating advanced driver assistance systems and realizing automated driving in the future.
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Reproducing the Driver’s Senses by Engineering
—DENSO’s Challenge to Develop Automated Driving SystemsIncorporating drivers perceptions into engineering
DENSO held as tech event, the theme of “Human Drivers and AI—Automated Driving from the Viewpoint of Human Characteristics.” DENSO associates who play a key role in advanced technology talked about the development of automated driving technology and research on AI, taking human characteristics into account, to realize new mobility. One of them introduced the development initiatives focusing on human characteristics (i.e., what the driver senses during driving).
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To Achieve AI-based Fully Automated Driving
Elemental technology research and past development projects at DENSO
DENSO held as tech event, the theme of “Human Drivers and AI—Automated Driving from the viewpoint of human characteristics. DENSO associates who play a key role in advanced technology talked about the development of automated driving technology and research on AI, taking human characteristics into account, to realize new mobility. One of them introduced an R&D project using tracking, free-viewpoint image synthesis, and DNN accelerator to achieve AI-based automated driving.
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Integrated ECUs are the key in rapidly evolving mobility architecture
Toward more advanced vehicle functions and security
Rapid advancements in the mobility field have led to the emergence of driver assistance functions, cloud-connected services and other sophisticated features. Vehicles have become more than means of getting around; they now provide new value to users and society at large. In order to realize advanced new features, the architecture of mobility is undergoing major changes.
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Accelerating automotive development by combining real-life and virtual-environment approaches (part one)
Creating teaching data for AI deep learning in virtual environments
The latest video game technologies enable the creation of visuals that are so impressive they can easily be mistaken for real-life, filmed footage. They also enable more accurate physical simulations. DENSO Corporation is searching for ways to apply these game development technologies to vehicle-related system development.
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Accelerating automotive development by combining real-life and virtual-environment approaches (part two)
Problem solving of AD/ADAS development in the virtual environments based on video game development technologies
Huge amounts of learning data are required to develop AI used in driving support systems. DENSO Corporation is making use of video game development technologies to create learning data used for AI teaching, develop technologies for parking assist systems, and other such purposes. By combining virtual environments and AI technology, the company is actively focusing on next-generation mobility and conducting verification testing for technologies that were once thought impossible.
Ambition
Let’s explore some of the ambitions and dreams of DENSO associates as they pursue projects in automated driving, advanced driver assistance systems and other such fields. Read these articles to learn more!
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Eliminating traffic accident deaths through brain science research
Motivated by the vision of a fantastical future in which even kids can drive
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Working on the design work of antennas of ADAS millimeter wave radar sensors that help save lives
Doing every task right to make the world’s safest cars
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Producing safety products for the whole world thinking of our families and friends
Building teams that work side-by-side as equals toward shared goals
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The Dramatic Evolution of Safety Performance!
Advancing Automated Driving and Advanced Driver Assistance