In 1994, Nippondenso opened a volunteer support center and began social contribution activities in earnest. However, the full-scale social contribution activities at the company actually dated back to the establishment of DENSO TAIYO CO., LTD. in March 1984 and to the start of Operation Raleigh sponsorship in the fall of that year. DENSO formulated its "Basic Policy for Social Contribution" in 1997 and has since promoted activities in the three main areas of welfare for the disabled, youth development, and environmental preservation.
In 1999, to mark the 50th anniversary of the company’s foundation, DENSO began a new international program for the welfare of people with disabilities in Asia and established the Wheelchairs And Friendship Center of Asia (WAFCA) in Japan and the Wheelchairs And Friendship Center of Asia (Thailand) (WAFCAT) in Thailand. WAFCA was the first example in Japan of a company becoming involved in the establishment of a non-profit organization as part of its social contribution efforts. The parent organization for the activities in Asia is WAFCAT, which was established as a foundation. The activities are supported by DENSO (THAILAND) CO., LTD. (DNTH), which is an overseas affiliated firm.
In consideration of social issues and the environment surrounding the company, the "Basic Policy for Social Contribution" has been updated twice since its formulation, and is now the "DENSO Group Basic Policy for Corporate Citizenship Activities." The policy is to take action in three priority areas (1. Harmony with the environment, 2. Security and safety in communities, 3. Human resource development (1) Youth development, and (2) Welfare for persons with disabilities). In addition to these priority areas, efforts are also made to create a culture of employee participation, by supporting the volunteer activities of employees and striving to create a culture in which employees voluntarily participate in social contribution activities.
1973~ |
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Support for Kariya Invention Club for Boys/Girls
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1984 - |
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Established DENSO TAIYO CO., LTD.
The purpose of DENSO TAIYO is to support the independence of people with disabilities. It has shown the world that people with physical disabilities can also manufacture high-quality products.
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1984 - '87 |
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Start of sponsorship for Operation Raleigh by the Scientific Exploration Society of the U.K.
This was an international event organized by the Scientific Exploration Society of the U.K. to commemorate the achievements of British explorer Sir Walter Raleigh. The aim was to bring together the young people of the world in a round-the-world science, service, and adventure project. The three-month adventure tours were called "Phases" and consisted of ecological research, camping, and nautical training in jungles, mountains, and caves. It was also a trip to perform community service and come into contact with other cultures around the world. The "Zebu" sailing ship became a topic of discussion as it traveled to the various locations.
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1991 - |
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Joined the 1% Club of the Japan Business Federation
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Support for the Oita International Wheelchair Marathon
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1991 - '98 |
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Established the Social Contribution Committee
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1992 - |
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Sponsorship of the DENSO CUP SOCCER
The company supports the regular DENSO CUP SOCCER Japan vs Korea University matches that are played between selected universities in Japan and Korea, and also the DENSO CUP CHALLENGE SOCCER regional university soccer matches
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Started collection of clothing for overseas aid
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1994 - |
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Established a Volunteer Support Center
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1997 - |
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Formulated the Basic Policy for Social Contribution
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Established the DENSO HEARTFUL Club
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Started Basic Volunteer Activities
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1998 - '18 |
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Started matching gift program
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1999 - |
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Established the "Wheelchairs and Friendship Center of Asia (WAFCA)"
DENSO established a Non-Profit Organization (NPO) to address the social issues surrounding children with disabilities in Asia through support activities for wheelchairs and education.
Wheelchairs and Friendship Center of Asia(External link)
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2001 - '20 |
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Started DENSO ECO Ranger 21
A new environmental education program for children was devised based on the new concept of "environment" x "education." The "ECO Ranger" name is a combination of the two key words "ecology" (i.e. the environment) and "ranger" (i.e. the keeper of a forest). The key characteristic of the program is its hands-on type field learning. The aim is to use enjoyable field learning for enlightenment and education on environmental protection.
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2004 - '19 |
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Started volunteer award system
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2005 - |
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Started the DENSO Group HEARTFUL Fund (reserve fund for donations)
This is a system that deducts 100 yen per time from the monthly salaries and bonuses of employees who volunteer to participate. The money is accumulated and then used for purposes such as donations to local organizations and employee projects, and for natural disaster relief.
When the prefectures of Fukushima, Miyagi and Iwate were severely damaged by the Great East Japan Earthquake disaster, the fund provided livelihood and schooling assistance to orphans and other children in the prefectures and also provided grants to non-profit organizations in the affected areas.
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Started the DENSO Group Community Service Day
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2006 |
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Formulated the DENSO Group Basic Policy for Corporate Citizenship Activities
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2006 - '12 |
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Started the DECO point system
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2007 - |
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Started the DENSO GREEN PROJECT
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2011 - '17 |
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Started the Micro-hydro Power Generation Idea Contest
Students from technical colleges in the Chubu area spent a year conducting the on-site surveys, design, and production to generate power that the local community would appreciate. DENSO provided the "Denso Magnet" as the generator to be used and also provided financial support for the production and technical assistance from employees.
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2011 - |
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Started the DENSO Science School
As an activity to communicate the fun of science to children, DENSO began teaching classes to fifth-grade elementary school students on "electromagnets and motors," a field in which the company excels. The classes progress in line with the syllabus and include tasks such as the students making electromagnets using the enameled wire that DENSO actually uses in its products. DENSO employees and retirees visit the elementary schools as "special lecturers" and give the special classes as part of the regular science classes, so the activity not only meets the needs of the schools, but has also helped deepen understanding of the initiatives of the company.
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Started the DENSO Group HEARTFUL Friends
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Support for reconstruction from the Great East Japan Earthquake
In addition to donations and the transportation of relief supplies, DENSO East Japan (now DENSO FUKUSHIMA) was opened up as an evacuation center. DENSO conducted activities from immediately after the earthquake, including with a total of 674 people taking part in reconstruction support activities in the affected areas, and the lending of refrigerated containers. In addition, the company continued activities such as Tohoku support tours and the Kariya candle night to never forget March 11th.
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2011 - '21 |
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Started the DENSO Group HEARTFUL Festival
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2013 - |
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Reconsideration of priority areas for the Basic Policy for Corporate Citizenship Activities
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2014 - |
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Started the DENSO Bee Project
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2016 - '19 |
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Started the DENSO Pro Bono Program
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2016 - |
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Established DENSO BLOSSOM Co. LTD.
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2017 - |
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Strengthened support for parasports
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2018 - |
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Strengthened support activities for disaster-affected areas
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2021 - |
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Started a volunteer holiday system
Reference:Together with Local Communities
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