Introduction

Ever since its reform and opening-up, China has attracted the attention of investors worldwide as an emerging industrialized nation and a new type of market. In the 1980s, the Chinese government launched a series of related policies to support the auto industry, and the country’s auto market showed strong growth momentum. To keep up with the times, DENSO, one of the world’s top suppliers of parts and systems, launched an in-depth exploratory study of the Chinese market, starting with after-sales services. Starting in 1987, DENSO established several production companies in rapid succession. It gradually formed and developed a supply system for specific products, mainly in the North China region. DENSO aggressively seized the commercial opportunities of the time, successfully paving the way for a long-term development plan for its China business.