DENSO Kirloskar Industries Pvt. Ltd. Unveils Samskruti Cultural Centre for a Vibrant Future

Feb. 27, 2024
  • Wide view main photo

In a momentous event on January 3, 2024, DENSO Kirloskar Industries Pvt. Ltd. marked the inauguration of the DENSO Samskruti Cultural Centre, an initiative aimed at fostering a deep connection with the company’s rich culture and values.

The primary goal of the cultural centre is to instil the essence of DENSO’s culture in new recruits, envisioning them as the torchbearers of the company’s legacy. Additionally, it serves as a platform to reinforce the culture and values among existing employees. The initiative is not just an internal affair; it also enhances the company’s external image, with guests and vendors expected to view the brand more positively.

The cultural centre boasts a blend of static and dynamic content. A key feature is an interactive display where employees can explore core values such as the DENSO Philosophy, Creed, and Spirit, presented in three different languages. Moreover, the centre showcases various initiatives under themes like Green, Peace of Mind, Employee Wellness, and Quality First. 

  • Interactive device

    Tomoaki Yoshimori, MD of DNKI exploring the Denmaru Game.

In a Adding a touch of playfulness, the centre introduces a unique DENSO-themed Pac-Man game featuring the corporate mascot, Denmaru.
The inauguration ceremony witnessed the esteemed presence of key figures, including Managing Director Mr. Tomoaki Yoshimori, Vice President of Manufacturing Mr. Sharath Kumar, and Vice President of Corporate Mr. Motoki Maejima. Members of the Policy Makers, the President, and Office bearers of the Union, and other employees also graced the occasion, underlining the significance of this cultural initiative. Speaking at the inauguration, Mr. Yoshimori shared his perspective, stating, “We should take a moment to reflect on the remarkable milestones that bring us together. The cultural centre is a homage to the vibrancy that defines India and the collaborative spirit that defines DENSO.”

  • Group Photo

The DENSO Samskruti Cultural Centre has sparked curiosity among employees, with many actively exploring its content. The management aims to integrate this cultural immersion into the induction process for new joiners, ensuring a seamless transition into the company’s values from the very beginning. A detailed schedule has been laid out to begin the Culture Training process for the existing employees, which will commence soon.

DENSO Samskruti Cultural Centre stands as a testament to DENSO Kirloskar Industries Pvt. Ltd. commitment to nurturing a strong organisational culture, ensuring a harmonious blend of tradition and innovation as they pave the way for a vibrant future.