Dedicated to the Core: DENSO's Core-and-Customize Strategy
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Heat pumps can extend electric vehicle range while helping deliver cabin comfort to passengers.
The tenets of DENSO’s core-and-customize strategy are grounded in quality and performance and driven by understanding a customer’s needs. Then, the next step is developing a standardized win-win product that meets expectations and is adaptable to a variety of applications.
Sounds simple enough but there is a challenge in getting all the variations into that core. That’s why the DENSO engineering teams pay close attention to market and consumer expectations as they work to define what a given product’s core really is.
“If we understand the end consumer, then we understand what our OE customer needs and we can develop a core product to address that need,” explained Ramy Sulaiman, who joined DENSO in 2012 as a Senior Design Engineer and is now a Vice President in our Sales & Marketing division.
DENSO Manufacturing North Carolina (DMNC), located in Salisbury, North Carolina, focuses on the manufacture of wiper systems and supports our Statesville location with distribution services, all aimed at satisfying our global customers. The Salisbury campus comprises 288,000 square feet of manufacturing and warehouse floor space in one building on 15 acres of land.