3. Steering the Management Regionally
[8] Unseen Times and Undying Spirit - Treading Through a Major Economic Slowdown in Covid-19:
(1) Emergency Control Measures: Health Pandemic
The year 2019 brought forth an economic downturn, especially in the automobile industry, where sales plummeted by 10-15%. As the fiscal year came to an end, a global health crisis, COVID-19, emerged, casting an unprecedented shadow across the world. The pandemic, an unforeseen and unparalleled challenge, struck the automobile industry with particular severity, inducing adverse effects. DENSO India found itself in the midst of this storm, compelling the company to navigate through uncharted territories.
As the world grappled with the multifaceted challenges of the pandemic, DENSO India took decisive steps to implement emergency control measures. The primary objective shifted to controlling and mitigating the spread of COVID-19 while prioritizing the health and safety of its workforce. The chapter unfolds against the backdrop of the company's commitment to swiftly adapting to the evolving circumstances.
Rapid adaptation became the cornerstone of DENSO India's response, with a focus on ensuring the well-being of all members. Social distancing measures, the implementation of work-from-home strategies, and stringent health protocols became integral components of the company's operational landscape. It unveils the resilience and adaptability of DENSO India's workforce as they faced unprecedented challenges with an undying spirit.
(2) Revive Sales Growth: Contingency Actions & Recovery
Amidst the tumultuous waves of the second COVID-19 wave in India, DENSO India faced unprecedented challenges that rippled through every aspect of its operations. The lack of sales emerged as a pressing concern, prompting the company to take decisive actions to ensure not just survival but a robust recovery. The chapter unfolds against the backdrop of stringent cost-control techniques, embodying the company’s commitment to weathering the storm.
As the crisis unfolded, DENSO India swiftly implemented corporate contingency activities and recovery procedures. The narrative delves into the tough decisions that became imperative to maintain positive cash flow and avert losses. Every facet of the business underwent scrutiny, leading to the curbing of non-essential expenditures and investments. Staff welfare events were put on hold, and negotiations with customers became a crucial aspect of addressing dead stock and high logistics costs.
The heart of the chapter lies in the extraordinary actions taken as Business Contingency Measures & Recovery Initiatives. The company’s approach to surviving the COVID-19 crisis is laid bare, emphasizing a meticulous analysis of risks and a regional impact assessment. The formulation of Regional Contingency Guidelines and Recovery Plans in consensus with Indian Group Companies (IGCs) becomes pivotal to offsetting the drastic reduction in volume.
The journey of resilience takes readers through the intricacies of negotiations with customers, the deferment of long-term investments and projects, and the unwavering commitment to maintaining a black profit bottom line. The chapter unfolds as a strategic playbook for navigating environmental factors, with detailed insights into labor cost reduction efforts, recruitment holds, and variable cost reduction strategies.
The narrative gains momentum as it navigates through the critical first half of FY20, where the target was set to recover, other than the volume effect. April and May of 2020 witnessed almost negligible sales, intensifying the challenge. The company’s response during these times underscores the critical importance of positivity, adaptability, and the undying spirit that defines DENSO India’s corporate culture.
Despite the hurdles, DENSO India emerges as a beacon of optimism and resilience. The crisis management measures not only steered DENSO India through the economic slowdown but positioned it to emerge even stronger on the other side. Revive Sales Growth: Contingency Actions & Recovery encapsulates a narrative of determination, adaptability, and triumph over unforeseen challenges.
(3) Driving Compassion - Contribution to Community - DNKI’s Vision “Co-Existence in Harmony” by Pillars of “Green” & “Peace of Mind”
Care and Consideration for Social Issues
How DENSO Supported India During COVID-19 by DENSO “Great Cause”
We have been committed to giving back to society from the very beginning by carrying out various initiatives towards the betterment of community in neighboring villages.
CSR Activities:
DNKI:
From 2017 DNKI has been promoting CSR with the focus of “SDG” and “Great Cause” – “Green & Peace of Mind”.
One of the DENSO Culture key words coined by DNKI due it’s strong promotion of social contribution activities is:
“Co-existence in Harmony”
A reflection of its commitment to creating a Better Future for our Earth, working to create awareness and responsibility in Team Members & their Family, to create a Sustainable Environment in the Local Region, and co-exist in harmony where we are present.
In 2019, DNKI built the school for 250 students by using the funds of 2017, 2018, and 2019 CSR. The handing over ceremony was attended by DNJP members and the government authorities and local leaders.
In 2020, DENSO India extended its commitment to community well-being by addressing critical healthcare needs amid the challenges posed by the COVID-19 pandemic. A significant initiative was the provision of a state-of-the-art Mobile ICU Ambulance equipped with Advanced Cardiac Life Support to the Local Public Health Services in Nelamangala. This initiative aimed not only to bolster the healthcare infrastructure but also emphasized the importance of fostering a sense of Peace of Mind within the community during these challenging times.
Continuing their dedication to Corporate Social Responsibility (CSR), DNKI took a momentous step in 2022 by implementing a water-centric solution for three neighboring villages. This comprehensive CSR activity focused on achieving carbon neutrality through solar solutions and promoting sustainable water management. The initiative included the installation of solar-powered systems, ensuring a carbon-neutral approach while addressing the villages’ water scarcity concerns. Additionally, DENSO India implemented a ground-water recharging strategy to sustainably manage water resources, ensuring continuous availability for the communities. This multi-faceted approach reflects DENSO India’s holistic commitment to environmental responsibility and community well-being.
Solar Energy to Promote Carbon Neutral.
DNKI arranged provision of essential water service to all 3 villages and used Solar Pumps for lifting and distributing water and also made Water check dam to store rainwater to recharge the earth.
Water Distribution Solution Using RE & Preserving Natural Resources
2021 & 2022 Constructed Check Dam to recharge water on earth while the Solar Powered Water Pumping Solution and Water Distribution Systems was used by RE
DENSO’s Contribution to Support Coronavirus Control for Indian Society
In such a time, DENSO’s engineers decided to put their skills and expertise to use to help those on the frontline. They envisioned a face shield that could protect medical professionals, hospital staff, police, and government officials from the virus’s direct exposure.
Saving a Life is Equal to Saving the Humanity: Creating Face Shields
2020. Face Shield Developed and Donated by DENSO to Police & Govt. Authorities
As an expression of the DENSO ‘Spirit’ of Consideration and Fulfilment towards society, DENSO Engineers decided to produce Face shield to support Doctors, Hospital workers, Police, Government officers directly interacting Covid-19 in any form.
Despite challenging circumstances, over a period of only 2 weeks team came up with 2 Designs of Headband for both External & Internal use.
Digitizing India – CSR Initiatives to set up computer labs in school.
2022. DIIN set up 2 Computer Labs on 17th May at Government Senior Secondary School, Bhangrola Village (6 KMs from DIIN)
As DENSO’s engineers were busy creating the face shields, the company’s Indian arm, DIIN, was also stepping up to help the local community.
On May 17th, 2022, DIIN installed two computer labs at the Government Senior Secondary School in Bhangrola Village. The village is located six kilometers from DIIN, and the school had been struggling to provide its students with quality education due to a lack of resources.
DIIN’s team worked tirelessly to build and renovate two new labs and install 44 new computers. The team also supplied modular furniture, including workstations, chairs, and boards, to ensure that the students had a comfortable and conducive learning environment.
The installation of the computer labs at the school was a significant milestone for DIIN. The company’s commitment to improving the lives of those around them was evident in the work they did. As DIIN’s Managing Director said, “DIIN will continue to work towards fulfilling its corporate social responsibility, and we hope that this project will provide a better learning environment for the children in the village.”
Our Mission Towards ‘Bright Future of Children’
DENSO’s engineers and DIIN’s team proved that even in the most challenging of times, it is possible to make a positive impact on society. Their efforts serve as an inspiration to us all, reminding us that compassion and empathy are the keys to making the world a better place.
Bring DENSO’s Contribution to Society, Driven by our
“Great Cause”: ‘Green’ & ‘Peace of Mind.’