Chapter 4: The Era of Optimization (1997-)

Reference

1997-

Overview of DENSO VISION 2005

The Vision of DENSO VISION 2005

The DENSO Group’s aim is to be a company that unlocks potential. As a basic strategy for achieving this, the vision identifies three pillars of our activities.
Pillar I activities are “to expand areas of activity for the world and the future,” the aim being to unlock the potential of society and our customers. The DENSO Group’s existential worth is that we break down obstacles to such potential through our collective strength, with creative technologies at our core. Pillar I activities incorporate the aspiration of our founding principle, “to contribute by staying ahead of the times and providing more new value to more people.” To make this aspiration a reality, we intend to expand our activities around the world and into the future.
Next, Pillar III activities are “to build an open company and vibrant workforce,” the aim being to unlock the potential of our employees. It is through our corporate conduct that the DENSO Group can resonate with society, which is the very reason for the company’s existence. The main prerequisite for resonating with society is to first resonate with employees by unlocking their potential. Indeed, the DENSO Group has always believed that “a company is its people,” and has endeavored to value every individual and to give them the opportunity to fully develop their abilities. This allowed them to take certain actions at key junctures in history that would have seemed unorthodox at the time. In the 21st century, however, we anticipate that we will face a number of complex problems that we have not experienced before. Our pillar III activities underscore our company’s commitment to keep on resonating with our employees and others associated with the DENSO Group as much as, if not more than, in the past.
Finally, our pillar II activities, “global group management,” reflect our belief that we must use the collective strength of the DENSO Group to acquire the competencies needed to unlock all the above-mentioned potential, i.e., the ability to provide new value that will contribute to the well-being of people throughout the world.

Overview of DENSO VISION 2015

Composition of DENSO Spirit

Overview of DENSO Group Declaration of Corporate Behavior

On the Formulation of the DENSO Group Declaration of Corporate Behavior

Since our founding in 1949, we (DENSO and its Group companies) have been committed to “contributing to the well-being of people around the world through the creation of new value,” a principle handed down from generation to generation in the form of our management philosophy, DENSO Philosophy.
In our aim of becoming a truly global company, we will continue to engage in business activities that are rooted in the community and that value our stakeholders.
To this end, we will practice corporate social responsibility (CSR) in order to earn the trust of all stakeholders and meet their expectations, thereby achieving a higher quality of management.
We have therefore established a set of CSR initiatives in the form of the DENSO Group Declaration of Corporate Behavior, which will be shared globally and put into practice to contribute to the sustainable development of society.
We also hope that these aims will be supported by our suppliers and lead to action.

April 2006 Koichi Fukaya, President DENSO Corporation

Declaration

We will take the initiative in contributing to the sustainable development of society.

  • Under the leadership of our senior management, we will carry out our business activities with integrity on a global basis. We will comply with all laws and regulations and their spirit, and practice ethical behavior.
  • We will strive for management that respects the culture and history of different countries and values people, and we will practice open and fair information disclosure and dialogue.
  • We will anticipate change and take on the challenge of creating new value. We will also focus on on-site verification and strive for kaizen (improvement) in order to achieve the highest quality.
  • We will strive to develop human resources by emphasizing communication and teamwork.
Together with our customers:
We will strive to create new value to gain the trust and satisfaction of our customers.
Together with our employees:
We will value our employees and strive to enable each individual to flourish in his or her work.
Together with our stockholders:
We will strive to enhance our corporate value and place importance on dialogue.
Together with our suppliers:
We will strive for free, fair, and transparent transactions.
Together with the international and local communities:
We will strive for growth in harmony with the environment, taking the initiative in environmental preservation activities in all our corporate conduct.
We will strive to coexist in harmony with society, making a social contribution in all regions where we operate.
We will comply with the competition laws of each country and strive to conduct fair and honest business activities.

Overview of Structural Reform Discussion Day

1. Aims
  • Have employees fully understand the company's difficult situation and structural reform policy.
  • Foster a sense of unity by executing policies throughout the entire company at once and bringing all workplace members together for discussions.
  • Reflect the results of discussions at the workplace level in company-wide measures to strengthen structural reforms.
2. Procedure
3. Outline

Overview of DENSO Eco Vision 2005

In 1993, we formulated the DENSO Environmental Action Principles and the DENSO Environmental Action Plan (First Phase), and in 1996, we revised the DENSO Environmental Action Plan (Second Phase Environmental Action Plan).
Since our current environmental action plan had already been achieved and the demands of society and our clients on environmental issues had changed significantly, the Environment Committee formulated a new guidelines and action plan for 2005. It is called DENSO Eco Vision 2005. Compared to the previous policy, it focuses on [1] strengthening efforts as the DENSO Group, [2] developing and designing environmentally friendly products, and [3] strengthening external collaboration.

[1] Strengthening efforts as the DENSO Group

To deal with consolidated management, all consolidated companies will share the basic policies and action principles of DENSO Eco Vision 2005. Each company is asked to develop its own specific action plan that is appropriate for that company.

[2] Developing and designing environmentally friendly products

Our aim is to reduce environmental impact comprehensively, not only at the manufacturing stage, but also in product planning, sales, market use, and disposal. We also promote green procurement, which means purchasing materials and parts with low environmental impact from environmentally conscious companies.

[3] Strengthening external collaboration

In order to achieve greater environmental impact reduction results, we will strive for collaboration not only internally, but also externally, transcending boundaries between industries etc., and will also strengthen external communication.

DENSO Eco Vision 2005
Ⅰ. Commitment

Recognizing that environmentally conscious management will lead to the creation of a new corporate activity style for the 21st century, DENSO Corporation declares that the DENSO Group will make concerted efforts in research and development aimed at harmony with the environment and the preservation of a sustainable environment, in order to remain an environmental leader toward the realization of an accelerating recycling-based economic society.
DENSO Eco Vision 2005 and the 3rd Environmental Action Plan will be rolled out as a five-year plan through fiscal 2005.

Ⅱ. Basic policy
  1. From a global perspective, we will strive to strengthen our environmental management through the concerted efforts of the DENSO Group.
  2. We will develop, design, and produce products in an environmentally friendly manner from a total perspective at all stages of manufacturing, market use, and disposal.
  3. We will actively engage in external collaboration and information dissemination that transcends boundaries between industries etc., and strive to communicate with all stakeholders.
Ⅲ. Action Principles
  • 3-1 Strengthening environmental management to address consolidated management
    • (1) Strengthening environmental efforts as the DENSO Group
      The basic policy and action principles will be shared and implemented by all DENSO Group companies.
    • (2) Expanding the environmental management system
      To make our environmental management system stronger and more transparent externally, we have been working to obtain the international standard ISO 14001 certification. We will keep aiming to expand ISO 14001 certification at DENSO Group companies toward further reinforcing the foundation of our consolidated management.
    • (3) Enhancing the implementing organization
      We position environmental issues as the most important management issues, and will enhance and effectively operate the Environmental Committee organization as a forum for total and unilateral deliberation and decision-making on how to deal with them.
  • 3-2 Environmentally friendly development and design
    • (1) Enhancing environmentally friendly design
      We will establish and implement a design review system that enables prior assessment of environmental impacts such as fuel consumption, emissions, recycling, and SOCs at the product development and design stages.
    • (2) Implementing green procurement
      To reduce the total environmental impact of our products, including purchased materials and parts, we will implement green procurement through partnerships with suppliers, enabling materials and parts with a lower environmental impact to be purchased from environmentally conscious companies.
  • 3-3 Realizing clean plants through enhanced reduction of environmental impact
    • (1) We will further reduce the environmental impact of our production activities, including resource saving and energy saving.
    • (2) We will realize clean plants by setting more voluntary management targets and building a system that enables continuous reductions.
  • 3-4 Promoting external collaboration and enhancing information dissemination on environmental actions
    • (1) We will contribute to society through environmentally friendly products and businesses, transcending industry boundaries to create new environmental activities and collaborating with academic societies, government agencies, and other organizations.
    • (2) We will strive to actively disseminate environmental information to all stakeholders and enhance communication with local communities.

Overview of DENSO Eco Vision 2015

Eco Vision 2015

While continuing the basic policy of Eco Vision 2005, that is, to aim for harmony with the environment and coexistence with society toward the realization of a sustainable society, this new vision defines where we should be in ten years time, with greater emphasis on developing our activities on a global scale. Eco Vision 2015 consists of three sections: Commitment, Environmental Policy, and 2010 Environmental Action Plan.

Ⅰ. Commitment

Recognizing that environmentally-oriented management will lead to the creation of a new corporate activity style for the 21st century, the DENSO Group declares that we will contribute to the well-being of people through research and development aimed at harmony with the environment and preservation of nature by combining the collective wisdom and strengths of the DENSO Group, in order to remain a leader in the environmental field toward the realization of a sustainable society and coexistence with society.

Ⅱ. Environmental Policy

Overview of DENSO Eco Vision 2025

Ⅰ. Commitment (-2050)

Through all our corporate activities, the DENSO Group will work to resolve environmental and energy problems and coexist in harmony with nature, as well as create new environmental value for sustainable communities and societies by 2050, protect the earth, and deliver a bright future to the next generation.

Ⅱ. Environmental Policy (-2025)

As milestones of our commitment, we have set “Target 3” to be achieved by 2025, and will promote “Action 10,” a series of initiatives in ten specific areas.

Target 3
Action 10

Having established ten actions based around the three axes of “energy,” “clean” and “green,” we will work on them in all business areas from the perspectives of products, plants, employees, and management.

Overview of 2020 Long-Term Policy