DENSO Unveils New Toolkit to Empower 23,000 Road Safety Advocates

Apr. 6, 2018 News Releases

SOUTHFIELD, Mich. (April 6, 2018) – Road traffic crashes account for approximately 1.25 million fatalities every year, and about 500 child fatalities every day. To help reduce auto crashes where DENSO’s more than 23,000 North American employees live and work, the global automotive supplier, together with Safe Kids Worldwide, co-created a comprehensive roadmap encouraging employees to spread safe driving habits: the Road Safety Associate Toolkit.

The 41-page document offers safety tips, infographics, activity sheets, and other materials to assist employees in making their communities safer for kids. The Toolkit has three sections: In and Around Cars, Pedestrian Safety, and Bike Safety.

“Developing new technologies will help us deliver safer vehicles, but to truly create a world free of traffic accidents, we need to nurture safe driving habits and safety discussions at the community level. We can’t achieve that without our employees raising awareness for child safety in their own communities,” said Robert Townsend, vice president, Community Affairs at DENSO. “The Toolkit we developed with Safe Kids provides ample resources for easy and actionable steps to become a local road safety advocate.”

The Toolkit includes tips on installing car seats and avoiding heatstroke, advice for parents on talking to teen drivers, ways to prevent kids from being distracted while walking near roadways, and Halloween safety precautions. It also provides contact information for local Safe Kid coalitions, an action plan to make school zones safer, other online resources, and social media posts.

“Safe Kids Worldwide has been laser focused on preventing childhood injuries for almost 30 years, and we’ve made a lot of progress toward keeping kids safe,” said Torine Creppy, president of Safe Kids Worldwide. “But we can do even more by partnering with the associates of DENSO. We’re confident that our joint initiative can help to reduce the number of traffic crashes and protect our children.”

About DENSO Corporation

DENSO is a $48.3 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in its 221 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company's 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 9.3 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2019. For more information about global DENSO, visit     

In North America, DENSO employs 27,000+ engineers, researchers and skilled workers across 31 sites in the U.S, Canada and Mexico. In the United States alone, DENSO employs 17,000+ employees across 13 states and 25 sites. Headquartered in Southfield, Michigan, in fiscal year ending March 31, 2019, DENSO in North America generated $10.9 billion in consolidated sales. Join us, and craft not only how the world moves, but also your career. For more information, go to