DENSO Manufacturing Michigan, Inc., Named a Gold-Level Veteran-Friendly Employer by Michigan Veterans Affairs Agency
Battle Creek manufacturing location honored for efforts to attract and retain veteran team members
The “What If” Scenario
To that end, Benson and his team created scenarios of what could happen if complacency resulted in a defect and caused a vehicle to, say, overheat on the freeway or stall in a remote area.
Associates responded to that strategy.
“We asked them to consider their family being stranded in the middle of nowhere or stuck on a busy highway. Then we challenged associates to achieve perfect quality with the reminder of what was at stake,” Benson explained.
Benson said the campaign improved quality while creating greater awareness of the many products and systems DENSO provides. Additionally, associate training now includes connecting associates to the product he or she manufactures, showing them where that part is installed on the vehicle, and how it functions.