2. DIIN Shift from Sales Company to multi-functional Regional HQ - “Collaboration” & “Adaptability”.
[3] Sales Expansion activity
Growth of Sales across India
As DENSO's commitment to excellence extended beyond product innovation, the chapter of Sales Expansion unfolded as a testament to the company's strategic foresight and customer-centric approach. The narrative begins with the pivotal milestones achieved through aggressive sales expansion efforts, underscored by prestigious accolades and awards.
In 2014, DENSO's India Sales Division at DIIN received the distinguished Global Sales Division Award of Honor, recognizing its unwavering dedication to excellence. This was followed by the prestigious President's Award in 2016, DENSO Corp. a testament to DENSO's commitment to sales excellence and customer satisfaction.
The foundation of DENSO's sales expansion activities lay in the establishment of deeper relationships with customers through joint development initiatives and profit improvement activities. Notable collaborations included EMS joint development activities and cost planning initiatives for Indian Group Companies (IGCs).
A pivotal moment in DENSO's sales network expansion came in 2010 with the relocation of the company's office from Delhi to Gurgaon, Haryana. This move was accompanied by a name change to DENSO International India Pvt. Ltd. (DIIN), marking a new era of growth and development. Subsequent years witnessed the establishment of sales branch offices across the Indian subcontinent, including branches in Chennai, Pune, Ahmedabad, and a satellite office in Bangalore.
The establishment of a new Sales Strategy Function further underscored DENSO's commitment to market analysis and strategic planning. This function played a crucial role in surveying economic and market trends, devising strategies for future growth, and promoting DENSO's innovations at prestigious events such as the Delhi Motor Show and Auto Expo.
Participation in the Auto Expo, Asia's largest automotive show, served as a platform for DENSO to showcase its global and local innovations. This strategic move not only bolstered DENSO's brand visibility but also facilitated deeper engagement with customers and industry stakeholders.
Through aggressive sales expansion initiatives, the company forged stronger relationships, expanded its presence across the Indian subcontinent, and positioned itself as a leader in the automotive industry.