Is it the might of our technical capabilities? The social trust we enjoy?
Or is it our industry-leading presence?
Let's think about what our value is.
Let's think about what makes us DENSO.
By way of a hint, I believe it lies in the DENSO Creed that underlies the intentions of the company's establishment, which remain even now, though they have changed in form.
No matter how the times may change, or our products, or our operations, what is our essence that endures unchanged?
Let's think about it
– you and us, together.
The Relationship Among the DENSO Creed,
DENSO Philosophy, and DENSO Spirit
Time marched on, and in 1994, in keeping with changes in social environment, the DENSO Creed was transformed into the DENSO Philosophy. Nonetheless, the values passed down are unchanged.
In 2004, the DENSO Spirit came into being to further share our values globally.
To think about what it is in the DENSO Creed that underlies all of our philosophy that makes us, DENSO – this will surely take us to a tomorrow that creates new value.
What Makes Us DENSO,
As Considered
from the DENSO Creed
The DENSO Creed
The DENSO Creed 01
The DENSO Creed 01
Trust is a symbol of security and reliance.
Through candid dialog and clashes,
our predecessors built it up
with straightforward honesty.
Carelessness can destroy it in an instant,
never to be easily retrieved.
Let us never forget that it is a thing of value.
Safeguarding trust. Building it up.
Then passing it down
to the next generation.
Acting and achieving with firm resolution.
Let us accomplish our roles.
Valuing Trust
Trust is a symbol of security and reliance.
Through candid dialog and clashes,
our predecessors built it up
with straightforward honesty.
Carelessness can destroy it in an instant,
never to be easily retrieved.
Let us never forget that it is a thing of value.
Emphasizing Responsibility
Safeguarding trust. Building it up.
Then passing it down
to the next generation.
Acting and achieving with firm resolution.
Let us accomplish our roles.
The DENSO Creed 02
The DENSO Creed 02
There is something that is more important
than personal appearance or a job title.
So that we can take pride
in ourselves as human beings,
let us continue to refine our inner selves
and essential qualities.
Sincerity is the depth of
consideration.
When we show others earnest
consideration, we can demonstrate
unexpected strength.
What can we do right now?
Respecting the people we interact with, and filling even our mundane daily words and deeds with warmth and kindness – let us join efforts and come together in a single spirit.
Eliminating Ostentation
There is something that is more important
than personal appearance or a job title.
So that we can take pride
in ourselves as human beings,
let us continue to refine our inner selves
and essential qualities.
Close Cooperation
Respecting the people were
interact with, and imbuing
even our mundane daily words
and deeds with warmth
and kindness –
let us join efforts and come together
in a single spirit.
Addressing Matters with Sincerity
Sincerity is the depth
of consideration.
When we show others earnest
consideration, we can demonstrate
unexpected strength.
What can we do right now?
The DENSO Creed 03
The DENSO Creed 03
Envisioning dreams with our sights
fixed on the future.
Making those dreams reality in a prompt way,
and delivering value to society.
Let us carve a path through unexplored territory
with our own hands.
We want to create new value
that is of use for society.
To this end, we learn broadly
about the matters of the world, take up challenges,
and continue to refine our technologies and expertise.
Let us aim to keep moving forward one step
at a time with a never-give-up spirit.
Devoting Effort to Research
and Creation
We want to create new value
that is of use for society.
To this end, we learn broadly
about the matters of the world, take up challenges,
and continue to refine our technologies and expertise.
Let us aim to keep moving forward one step
at a time with a never-give-up spirit.
Always Staying Ahead of the Times
Envisioning dreams with our sights
fixed on the future.
Making those dreams reality in a prompt way,
and delivering value to society.
Let us carve a path through uncharted territory
with our own hands.
Let us aim to keep moving forward one step
at a time with a never-give-up spirit.
Episodes Based on The DENSO Creed
The DENSO Creed 04
The DENSO Creed 04
Are we fulfilling the expectations of our customers? Are we dealing with our customers properly as they continue to evolve? We must never be arrogant. Our value is the satisfaction of each and every individual customer. Bringing smiles and contentment both to people who use cars and to people who don't – let us continue to provide value that makes people happy.
Devoting Effort to Research
and Creation
Are we fulfilling
the expectations of our customers?
Are we dealing with our customers properly as they continue to evolve?
We must never be arrogant.
Our value is the satisfaction of each
and every individual customer.
Serving Society
Bringing smiles and contentment both to
people who use cars and to people who
don't – let us continue to provide value
that makes people happy.
