DENSO Crafting the Core

Moving People
Inside The Car.

Concept

Deep inside your car, there’s whole lively little world.

You might wonder what this world is like. Well, it’s overflowing with energy. It’s highly intricate, and fascinatingly mysterious.

It’s inhabited by minuscule beings known as the Denmaru-zoku, who combine their abilities to serve the people riding in the car, and society in general. Despite their tiny size, it’s the Denmaru who keep the car going.

Can you see them?
Well, now that you’ve discovered their world, why not make a visit? Let’s take a look at the wonderful world deep inside your car.

Story

One morning, a girl riding in the back seat of a car hears voices singing “Oh! Here we go!” The voices are coming from somewhere deep inside the car. Peering behind the armrest, she discovers …

… that there’s something living in there!

In fact, there’s a whole strange world she’s never seen before. Although she’s slightly bewildered at first, she’s soon entranced by the sight of the Denmaru collaborating so energetically.

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For their part, they are very pleased that someone has noticed their existence. This spurs them on to work even harder than ever.

The girl soon has a smile on her face. Exhilarated by her encounter with the wonderful new world, she finds herself humming the song sung by its tiny inhabitants.

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Character

The inhabitants of DENSO World are very small and highly distinctive beings known as the Denmaru.

Each one is shaped like the capital letter “D,” and each one has taken on an important role inside the car.

Some have the job of making the motor run. Others keep the interior at a comfortable temperature, or keep everyone safe, or pass information to the driver about how fast the car is going, and so on. These are just a few examples of the jobs they do. Each the Denmaru is a tiny individual with a unique personality and special abilities. Some are very methodical. Some are powerful. Others are energetic, while others are very cooperative. However, as well as being highly skilled, they all have one thing in common: their determination to bring happiness not only to car users, but to the many different kinds of people who make up human society.

Incidentally, the Denamru go unnoticed most of the time. This makes them all the happier when somebody actually notices their existence. We should also mention that there are about 170,000 of them. This happens to be exactly the same as the number of people working at DENSO.

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