Changing your
"Can'ts" into "Cans"
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# Design
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CAREER & LIFE
Leading the way to carbon neutralitythrough the power of design
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TECH & DESIGN
Systematizing UX design : future mobility products and services based on end-user perspectives
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TECH & DESIGN
Q&A Session: DENSO Dives into the Power of User Experience& how it’s Driving Change in Future Mobility
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When you want to grow, realize your dreams, and see a better world,
join forces with like-minded people who share your passion.
Together, take action to turn these aspirations into reality.
Explore DENSO's owned media platform, DRIVEN BASE, which provides the perfect platform for this incredible journey.
What future are you driven towards?
LATEST ARTICLES
DRIVEN BASE is composed of a diverse group of members who
transcend company boundaries.
Let us introduce some of our team members involved
in running this media.
Make Cars Personalized 'Fourth Places' for Everyone to Enjoy
It’s the season when travel and home visits increase, leading to more time spent on the move. If we rethink the car, not just as a means of transportation but as a “private space,” how might that change our daily lives?
At DENSO, we think of the in-car environment as a “fourth place” that can flexibly adapt to different purposes and situations. We are pursuing personalized comfort for each individual. Clean air made possible by the enclosed space and the reduction of drowsiness and fatigue using biometric data are just a few examples. Additionally, overlaying road safety information and local travel recommendations onto the scenery outside the car window creates a new kind of mobility experience.
In this feature, we introduce the cutting-edge technologies and the development team’s vision behind this new mobility experience. Shortly, spending time inside a car may become another enjoyable part of the journey, something to look forward to even before reaching your destination.