Keep Crafting Things that Matters
The future is not something to be discussed. It is something to be built. This is DENSO's firm conviction.
Groundbreaking products and devices have changed their times and changed the future. Innovation is always at work inside them, and DENSO has consistently delivered the technologies at their core to the world.
Within that "Core" lives the uncompromising professionalism in manufacturing that DENSO has always held dear. Listening sincerely to its customers, each associate pursues new value without compromise and continues to refine the company's technologies.
What emerges from this accumulation becomes a new "Core" — one that customers and society genuinely need — and opens the way to the future. That is DENSO's conviction.
Conviction and Values
DENSO has held the same beliefs and values since its establishment.
DENSO will continue to create new value and grow together with society, holding to these beliefs and values consistently from the past, through the present, and into the future.
Conviction
DENSO Creed
In 1956, seven years after its establishment, DENSO instituted its DENSO Creed to preserve and nurture the mindset that would carry every associate forward toward new growth with a clear sense of purpose, and to pass that mindset on to future generations. It is the founding spirit the company continues to inherit — unwavering, however much the times change.
DENSO Philosophy
DENSO established the DENSO Philosophy in 1994 to express the spirit of its Corporate Creed in contemporary language as the social environment changed.
All of DENSO's business activities are based on the DENSO Philosophy.
Values
DENSO Spirit
The DENSO Spirit was established in 2004, when overseas expansion increased the number of associates around the world, in order to share DENSO's values and conviction with DENSO people everywhere. It is the code of conduct that each employee holds dear.
Mid-Term Management Plan
"CORE 2030" is the management strategy DENSO formulated in 2026 to redefine its competitiveness for 2030 and to raise still further the value it delivers to society and to its customers. At the heart of "CORE 2030" is the evolution of DENSO's origin — "delivering better products and services to customers through technology, manufacturing, and the strength of its people" — into competitiveness fit for an era of change.
Shaping the future
with DENSO
The Future DENSO Envisions
DENSO articulated the future it seeks to realize when formulating "CORE2030". In the mobility domain, DENSO will evolve its fundamental technologies to create further value, while contributing to ecosystems connected to cities and society that support daily life and industry. DENSO will also expand the technologies cultivated in mobility into other fields, delivering new value that reaches beyond mobility to society at large. In turn, the knowledge and technologies gained in the Societal Value Expansion Domains will flow back into mobility, creating a cycle of value that drives growth across domains.
Values DENSO Upholds
DENSO advances "CORE 2030" with two medium- to long-term management objectives: resolving social issues, and the well-being and growth of people. Under the first, the company looks ahead to the future and generates diverse value around the axes of "Green" and "Peace of mind," thereby contributing to society. Under the second, it draws on the intrinsic motivation nurtured through that contribution so that each individual grows and turns their capabilities into significant results. This positive cycle between the two objectives will grow DENSO's business, meet the expectations of all stakeholders, and deliver both higher corporate value and sustained contribution.
Materiality
To achieve "CORE 2030," DENSO has reviewed its priority issues (materiality) and is accelerating sustainability management to address them. From among the social forecasts identified in its assessment of the business environment and the wide range of social issues including the SDGs, DENSO has identified three fields of high importance where it can contribute the most to realizing a sustainable society: "Green," "Peace of mind," and its corporate foundation.
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Green
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Peace of mind
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Corporate Foundation
