DRIVEN BASE

DENSO Sales California Announces Organizational Changes

Nov. 1, 2012

- DENSO to establish its Aftermarket Business Headquarters for the Americas in California -

Kariya (Japan) - DENSO Sales California, Inc., a subsidiary of DENSO Corporation, is reorganizing its aftermarket business operations to establish its Aftermarket Business Headquarters for the Americas in Long Beach, Calif. The reorganization will be complete on April 1, 2013, and will operate under a new name - DENSO Products and Services Americas, Inc. As part of the reorganization, American Industrial Manufacturing Services in Murrieta, Calif, a DENSO group company that produces remanufactured products including starters and alternators, will be combined with, DENSO Sales California in Long Beach. The announcement was made by Richard Shiozaki, senior vice president, DENSO Sales California, during a press conference at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

"This change mainstreams our aftermarket operations in The Americas and is aligned with the global aftermarket growth we announced last year when we introduced DENSO's Aftermarket Business Unit in Japan," said Shiozaki. "DENSO is dedicated to expand our sales and products into the aftermarket in the Americas. This organization change will allow us to develop and launch products more quickly for our customers in the region. The new organization will be responsible for the engineering, procurement, sales, service and planning for aftermarket, heavy duty, OES and non-automotive products. DENSO has identified the aftermarket as an essential segment to provide quality products and services to our customers. Our commitment is to support our customers as a major global aftermarket manufacturer and go beyond our reputation as solely a Tier 1 OE supplier."

DENSO Sales California is an aftermarket, OES, heavy duty, and non-automotive sales and distribution company located in Long Beach, Calif., American Industrial Manufacturing Services is a manufacturing company located in Murrieta, Calif. The companies will remain in their current locations. When combined, the company will employ more than 400 people. The new company will serve OES, automotive aftermarket, heavy duty and non-automotive customers and also provide expanded services. The new company's services will include remanufacturing starters and alternators, repair for common rail diesel fuel injectors, navigation system repairs and hopes to add additional services in the future.

DENSO Sales California also announced expansion of its aftermarket product line during its news conference at AAPEX. To learn more about DENSO's aftermarket expansion announcement, go to the DENSO media website at www.densomedia-na.comTo out site .

Established in 1971, DENSO Sales California was the first overseas affiliate of DENSO Corporation, based in Japan. For more information, go to www.densocorp-na-dsca.comTo out site .

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs more than 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2012, totaled US$38.4 billion. Last fiscal year, DENSO spent 9.5 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges.