Exhibition Booth
Introduction
The design of spaces where customers interact with DENSO, such as exhibition booth, is an important determinant of people's first impression of DENSO. To effectively communicate DENSO's corporate visual image, please read this guideline carefully and follow it.
Space configuration based on key elements using the D-cross as a motif
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Arrange key elements on the periphery of the entire booth.
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Regarding the shape of key elements, configure the space as appropriate depending on the scale of the exhibition and the location/cost of the booth. (Refer to the casebook.)
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This design guideline is for your reference.
D-cross key element basic type
D-cross key element variation sample
Corporate mark and tagline
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Regarding the corporate mark with tagline, select either the two-line design or the one-line design as appropriate depending on the space configuration.
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Arrange the corporate mark of DENSO Red on a white wall.
Color balance
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Arrange the colors based on the balance of White > DENSO Gray > DENSO Red > Crafting Blue.
Other
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For the handling of other elements (e.g., color, font, D-line, D-cross), refer to respective guidelines.
Case
Case1
Case2
Case3
Case4
Case5
Case6
