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DENSO Corporate Identity Design System

DENSO Corporate Identity Design System

Motion Elements

Introduction

DENSO motion elements apply the D-line (17.62) in their motion. The angles and easing of the D-line crystallize the essence of DENSO while encapsulating its vitality.

The main purpose of the ”motion elements" defined here is to be applied to the

  • Motion logo

  • Transitions connecting different videos

  • Text in/out

  • 2D graphic in/out.

However, since the tone of the images takes precedence, compliance is not obligatory.

D-line

The D-line is one of DENSO’s design elements, represented by the tilt of the DENSO logo (17.62).

Easing

Easing means to fluctuate speed. The degree of easing allows for dynamic yet natural movement.
In particular, DENSO's easing is characterized by peaking speed in the first 25% of the object's total movement time.

Motion logo

This is used to display a logo overlaid on the main video such as at the end of a movie.
There are four background color patterns: white, red, black, and transparent, and the most appropriate one is selected according to the tone of the video.

Transition

This is used as an accent when switching from movie A to movie B.
It is most appropriate when you want to introduce videos with different tones and themes (animation and live-action, factory and nature, etc.) in parallel or you want to erase the lingering feel of movie A and direct viewers to movie B.

Prohibited transitions

  • Use of colors other than corporate colors

  • Slow speed/Insufficient easing

  • Unintentional overuse

Text in/out

Use this function to emphasize text that appears in a movie.
It is best applied to titles, indexes, and special messages.

Prohibited text in/out

  • Applied to all subtitles

  • Speed is particularly slow

2D/flat graphic in/out

This is intended for application to flat images used in movies, presentations, etc.
It is suitable for graphs, motion graphics in 2D, etc.