Technologies

We are not a car manufacturer. It is necessary to focus on technology rather than mobility. By using the same color for objects such as movement, and the same color for the background (tone-on-tone), technology infographics will stand out. The background color should be selected from the corporate colors.

Keep the colors of the object and the background the same. When creating photos and illustrations, you can use toned-down colors from the corporate color palette. By using toned-down colors, you can make the infographic you are layering stand out.

In the Images and Illustrations guide, the color palette has been expanded to include shade colors with reduced brightness. Shade colors are a blend of DENSO Red and other auxiliary colors with gray. The color marked with a white dot is used as the background color for images visualizing the technology.

Infographic Layer
An infographic layer is placed over an image to visualize complex technologies in an easy-to-understand manner. A flat infographic is overlaid on top of an object that is represented by a front view from either the front, side, or top. If the graphic is from a different angle, structure the infographic according to the perspective that the graphic has.

One Graphic, One Message
The graphic layer of your infographic should represent only the core value of your product. A single graphic cannot be a complete description of a product or technology.
Keep in mind, one graphic, one message. If you want to convey more than one message in a single graphic, use animation.

Use of Colors and Gradients
When showing movement, use gradients to help convey the message. Graphics that show technology facts, such as numbers and text, should be produced in flat colors. Choose the color that best fits the feature of the technology, such as red for warm air, blue for cold air, etc. Limit the use of color to a maximum of two types.

We depict realistic situations in which our products and technologies bring value to people's lives. We visualize the invisible technologies that make our lives better.

Authentic & Natural
We depict real moments where DENSO's technology is active. The constant presence of people and natural elements is key.

Clean Composition
Try to create a composition with clean margins. If there are too many elements and it is cluttered, it is difficult to get the message across. Create a composition with margins that will work well even if text or other elements are placed on top of the graphic.

Limit the Number of Colors
Limit the number of key colors in your photos. If possible, limit yourself to one or two key colors in a single image.

Infographic
Technology is represented by an infographic layer on top of a photo. The infographic follows the perspective of the photo. To keep the presentation simple and clear, the infographic layer should be drawn primarily in white.