Future Vision

Overall Concept
Guidelines
Do's & Don'ts

Overall Concept

Visualizing the intersection between present and future life
With the remarkable speed of technological innovation, the future we have imagined is almost here. We wish to express a future that people can relate to. The future should be an extension of our current life, not a picture-perfect vision of a distant future. Let's achieve a people-centric future, where our technologies are integrated into people's lives to realize a wellness lifestyle.

The familiar meets the unknown
Old meets new
Friendly
Positive
Green elements
Truthfulness, reality

Guidelines

Centering on People's Lives
Our vision should always be centered on people's lives. We should carefully consider the value that our technology can bring to everyday people. The more realistic the depiction of the moments in our daily lives when we enjoy the value of technology, the easier it will be for us to resonate with people.

Examples:
Example Situations of Safety.
•Children in the city
•Eating with Friends Late at Night.

Example Situations of Freedom of Mobility.
•Elderly people visiting their family
•Bussiness people working while they are on the go.

Safety
As mobility becomes safer, children can safely get around.
Safety
Increased safety when driving at night shows that you can enjoy a late night meal with friends.

Freedom of Mobility
Express that even the most vulnerable road users can freely visit the people they want to see.
Freedom of Mobility
Express that people can do more things and work while they are on the go.

Coexistence of New and Old Architecture
It is not often that the architecture of a city changes into something new all at once. Cities in their natural state have both old and new architecture coexisting. When shooting in urban areas, choosing a location where old and new architecture coexist can express that the future we are trying to realize is an extension of our present lives.

Green Elements
Always try to include green elements, i.e. trees, plants, or shadows and reflections of trees in the visuals.

- Old meets new

- Nature-inspired, organic structures

- Including trees and plants, or shadows and reflections of trees and plants

New Elements of Technology in the Everyday Scenery.
Combine elements of new technologies into your everyday scenery, such as the future cars that will bring freedom of movement, new forms of transportation, and services that allow everyone to move freely in areas other than mobility. It makes people feel that they will soon have a better experience brought about by new technologies.

People-Centric
Visualize the moment when new technologies are integrated into our lives and society and demonstrate their value. The focus should not be on the technologies, but on how they are bringing joy to society and people's lives.

Realistic Impression
The key is how real you can make it look. Our goal is to create a visual landscape that is so believable that people will feel as if they could see it on the street tomorrow.

Look and Feel
Make sure to have a fresh and airy look and feel. It should feel like a breath of fresh air, a new beginning. The simple, clean composition and bright light create a positive atmosphere.

Lighting and Locations
If possible, use natural light sources indoors. Choose a location that is well ventilated, simple, and has a natural, contemporary feel.

Styles
Choose simple and contemporary interiors. Pay attention to the details of your interior design. For tabletops, for example, choose wooden ones instead of plastic for a high-quality look. For clothing, choose simple and timeless designs. It is good to choose clothes in colors that are part of the corporate colors.