Aftermarket & Customer Service Mark

This mark is for aftermarket and customer service use only. The arc extending upward and downward (hereafter referred to as the "DENSO arc") represents DENSO's global vision and activities, as well as the reliability and forward-thinking nature of DENSO in meeting the needs of the next generation. DENSO red is used as a background and white is used for the corporate mark and the DENSO arc.

Don'ts

The following shows the Don'ts when using the mark for Aftermarket & Customer Service. Please use it correctly to accurately convey DENSO's brand image.

Deformation and Processing

Don't change the size ratio of the corporate mark.
Don't change the thickness.
Don't change the position of the corporate mark.
Don't add text or marks (e.g. company names)

Don't add text elements in place of the corporate mark.
Don't add design elements.
Don't process into outlines.
Don't integrate the arc into other design elements.

Don't add shadows.
Don't use half-tone dot meshing.
Don't change the shape.

Colors

Don't use colors other than specified. (Except in the case of one-color printing)
Don't use a combination of the specified colors.
Don't use gradients.
Don't use low visibility displays.

Arrangement

Don't display at an angle.
Don't display design elements in a row.
Don't pattern marks.
Don't add other elements.

Don't use connecting marks.