Society
Overall Concept
Creating graphics that allow people to empathize with the story created by DENSO is essential.
Situations should be realistic, like a slice of daily life.
If the situation looks too much like science fiction, it becomes too removed from the viewer's life and they will not be able to relate to it.
Ensure that the settings and actions of the people in the photos are familiar to you and give a positive impression.
The spirit in the images feels:
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Truthfulness, reality
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With a contemporary feel
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Sustainable
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Positive
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People-centric
Combining multiple photos creates a story. A few sample patterns are shown on the following pages.
Examples
Freedom of Mobility
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Capture positive impressions and joyful moments in people's daily lives. This example shows the joy of having freedom of movement.
Mobility as a Service
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Make sure the settings and people's actions are realistic. This example shows how a safe mobility service enables grandchildren to visit their grandmother.
Safety / Joy of Driving
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Combining multiple photos shows different perspectives on the same situation. This example shows people inside and outside a car to represent a safe and secure mobile society.
i-ArmS
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Combining multiple photos can depict the passage of time. This shows DENSO's technology brings value to people's lives by portraying the process of a person's surgery to discharge from the hospital and beyond.
Guidelines
Ample Open Space
Be aware of the open space in a picture. It makes what you want to say clearer. Too many elements in a photo can make it difficult to tell the story when using a combination of photos.
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Creating Open Space
Put importance on the open space in the photos. This example shows how the white background works as open space. -
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Cropping
Use cropping to create areas of large margins. -
Color Management
Keep your color scheme consistent when taking photos. Be mindful that there are no obtrusive colors in the foreground or background. The color of the model's clothes should also match the color scheme. When taking multiple photos at once, keep the color scheme consistent across all photos to create a consistent impression.
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Narrow Down the Range of Colors
This sample is simple and focused because the colors have been narrowed down. The models are dressed to match the color and interior of the car, creating a sense of unity. -
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Color Scales
The model's clothing matches the surrounding blue and green hues. -
Clear Focus
A shallow depth of field makes the message clearer.
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Foreground Blur
A blurred foreground emphasizes the focus point of the photo. -
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Blurred Background
Blurring out the cluttered background directs your eye to the focus point. -
Natural Elements
Try to include natural elements whenever possible. Include elements such as landscapes, green plants in urban environments, trees, water, sky, etc., as well as reflections or shadows from sunlight coming through windows to create an indirect sense of nature.
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Presence of Nature
Paths in the landscape -
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Elements of Nature in Urban Spaces
Select locations where trees & plants are present in the urban environment -
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Subtle Presence of Nature
Reflections and shadows of trees -
