DRIVEN BASE

DENSO Corporate Identity Design System

DENSO Corporate Identity Design System

DENSO Mark

Corporate Mark with Tagline

  • denso-img-tag-main

This is the corporate mark with the tagline "Crafting the Core". The use of this mark is limited to major corporate tools and is not used as a trademark on products.

Variations

    • denso-img-tag-small-01

      The corporate mark with a small tagline (2 lines)

    • denso-img-tag-small-02

      The corporate mark with a small tagline (1 line)

    • denso-img-tag-big-01

      The corporate mark with a big tagline (3 lines)

    • denso-img-tag-big-02

      The corporate mark with a big tagline (2 lines)

    • denso-img-tag-big-03

      The corporate mark with a big tagline (1 line)

Isolation Area

    • denso-img-tag-isolation-small-01

    The corporate mark with a small tagline (2 lines)
    The surrounding space should be equal to the height (x) of the capital letter of the corporate mark.

    • denso-img-tag-isolation-small-02

    The corporate mark with a small tagline (1 line)
    The surrounding space should be equal to the height (x) of the capital letter of the corporate mark.

    • denso-img-tag-isolation-big-01

    The corporate mark with a big tagline (3 lines)
    The surrounding space should be equal to the height of the lowercase letter of the tagline (x) x 1.5.

    • denso-img-tag-isolation-big-02

    The corporate mark with a big tagline (2 lines)
    The surrounding space should be equal to the height of the lowercase letter of the tagline (x) x 1.5.

    • denso-img-tag-isolation-big-03

    The corporate mark with a big tagline (1 line)
    The surrounding space should be equal to the height of the lowercase letter of the tagline (x) x 1.5.

Minimum Size

    • denso-img-tag-minimum-small-01

      The corporate mark with a small tagline (2 lines)

    • denso-img-tag-minimum-small-02

      The corporate mark with a small tagline (1 line)

    • denso-img-tag-minimum-big-01

      The corporate mark with a big tagline (3 lines)

    • denso-img-tag-minimum-big-02

      The corporate mark with a big tagline (2 lines)

    • denso-img-tag-minimum-big-03

      The corporate mark with a big tagline (1 line)

Display Colors

DENSO GROUP logo with a tagline is generally displayed in one color, the corporate color DENSO Red. The colors listed below can be used according to the chosen media, such as when a wide range of expressive effects takes advantage of the medium or when printing in a single color.

Corporate Mark (DENSO Red)

DENSO Red is the basic display color for the corporate mark. The background should be white or light with a clean image.

    • denso-img-tag-color-red1
    • denso-img-tag-color-red2

Corporate Mark (White)

If white is used for the corporate mark, the background should be DENSO Red or a clean image in a dark tone.

    • denso-img-tag-color-white-01
    • denso-img-tag-color-white-02

Corporate Mark (Black)

If black is used for the corporate mark, the background should be white or an appropriate image.

    • denso-img-tag-color-black-01

Don'ts

The corporate mark and other basic design elements are essential to accurately and effectively convey DENSO's brand image. Therefore, it is necessary to apply them correctly. The Don'ts for using the corporate mark with tagline is introduced here, and the following should also be followed for the corporate mark.

  • denso-img-tag-ng-01

    Don't change the aspect ratio.

  • denso-img-tag-ng-02

    Don't process the edge, curlicue, or silhouette, etc.

  • denso-img-tag-ng-03

    Don't trim the corporate mark.

  • denso-img-tag-ng-04

    Don't place more than two corporate marks on the same page.

  • denso-img-tag-ng-05

    Don't use the corporate mark in a sentence.

  • denso-img-tag-ng-06

    Don't place the mark on a background that is difficult to recognize.

  • denso-img-tag-ng-07

    Don't use colors other than DENSO Red, white, and black.

  • denso-img-tag-ng-08

    Don't place the mark on an image with strong contrast.

Corporate Mark

  • denso-img-corporate-main

The corporate mark is the core of the DENSO brand and is an important element in maintaining the CI globally. We will deliver a better future to the next generation through innovative technology. We are always positive, have a strong will, and create with enthusiasm. DENSO's attitude towards manufacturing, lays the groundwork for our future, and is expressed through a right-inclined design that has a dynamic sense of movement. The DENSO Red color in the corporate logo represents the bright passion of the employees and the challenge of new technologies.
*Please note that products must be manufactured in accordance with DDS (DENSO Design Standard).

DENSO group companies will use one of the following three types of marks.
(1) DENSO single mark: Group companies whose company name begins with DENSO can use the above mark.
(2) DENSO Combination Mark: Only group companies that have been certified to apply this mark can use this mark. (The above mark cannot be used.)
(3) Proprietary Marks: Used only by group companies certified to apply this mark.
In addition, companies in (2) and (3) can use the DENSO GROUP mark with tagline.

Isolation Area

  • denso-img-corporate-isolation

The height and width of the margin is 0.5 times the capital height of the logo (x).

Minimum Size

  • denso-img-corporate-minimum

To ensure easy readability of our logo and tagline we have predefined minimum logo sizes. The minimum logo sizes should only be used when the space on a given surface is limited.

Display Colors

DENSO GROUP logo with a tagline is generally displayed in one color, the corporate color DENSO Red. The colors listed below can be used according to the chosen media, such as when a wide range of expressive effects takes advantage of the medium or when printing in a single color.

Corporate Mark (DENSO Red)

DENSO Red is the basic display color for the corporate mark. The background should be white or light with a clean image.

    • denso-img-tag-color-red1
    • denso-img-tag-color-red2

Corporate Mark (White)

If white is used for the corporate mark, the background should be DENSO Red or a clean image in a dark tone.

    • denso-img-tag-color-white-01
    • denso-img-tag-color-white-02

Corporate Mark (Black)

If black is used for the corporate mark, the background should be white or an appropriate image.

    • denso-img-tag-color-black-01

Don'ts

The corporate mark and other basic design elements are essential to accurately and effectively convey DENSO's brand image. Therefore, it is necessary to apply them correctly. The Don'ts for using the corporate mark with tagline is introduced here, and the following should also be followed for the corporate mark.

  • denso-img-corporate-ng-01

    Don't change the aspect ratio.

  • denso-img-corporate-ng-02

    Don't process the edge, curlicue, or silhouette, etc.

  • denso-img-corporate-ng-03

    Don't trim the corporate mark.

  • denso-img-corporate-ng-04

    Don't place more than two corporate marks on the same page.

  • denso-img-corporate-ng-05

    Don't use the corporate mark in a sentence.

  • denso-img-corporate-ng-06

    Don't place the mark on a background that is difficult to recognize.

  • denso-img-corporate-ng-07

    Don't use colors other than DENSO Red, white, and black.

  • denso-img-corporate-ng-08

    Don't place the mark on an image with strong contrast.

Company Logo Type

English Version

This is the English version of DENSO's company name, modeled after the English notation "DENSO CORPORATION". The typeface is developed with readability and harmony with the corporate mark in mind, and the characters are optimally balanced. Therefore, in principle, use this typeface to formally display the company name. However, it should not be used in text.

When writing the company name in English without using the company logotype in English, "DENSO" must be written in capital letters.

Japanese Version

This is the company logo type of DENSO in Japanese for DENSO CORPORATION. The typeface is developed with readability and harmony with the corporate mark in mind, and the characters are optimally balanced. Therefore, in principle, use this typeface to formally display the company name. However, it should not be used in text.

Chinese Version

This is the company logo type of DENSO in Chinese for DENSO CORPORATION. The typeface is developed with readability and harmony with the corporate mark in mind, and the characters are optimally balanced. Therefore, in principle, use this typeface to formally display the company name. However, it should not be used in text.