DENSO GROUP Mark

DENSO GROUP Mark with Tagline
Combination Mark

DENSO GROUP Mark with Tagline

DENSO GROUP mark with a small tagline (2 lines)
DENSO GROUP mark with a tagline (2 lines)
*Note that the use of this mark is limited. (ex.business cards)

DENSO GROUP mark with a big tagline (3 lines)
DENSO GROUP mark with a big tagline (2 lines)

The DENSO GROUP mark with the tagline “Crafting the Core” has been created to share DENSO's brand power with group companies and use it in business activities. Be sure to use it with the corporate mark for each group company. This is available for only group companies that do not use the DENSO corporate mark.

＊The basic use of the DENSO GROUP mark with tagline is the DENSO GROUP mark with a small tagline (2 lines).

Isolation Area

DENSO GROUP mark with a small tagline (2 lines)
There must be a space around it equal to the height (x) of the capital letter of the DENSO GROUP mark.
DENSO GROUP mark with a tagline (2 lines).
There must be a space around it equal to the height (x) of the uppercase letters of the DENSO GROUP mark.

DENSO GROUP mark with a big tagline (3 lines).
There must be a space around it equal to the height of the lowercase letters of the tagline (x) x 1.5.
DENSO GROUP mark with a big tagline (2 lines)
There must be a space around it equal to the height of the lowercase letters of the tagline (x) x 1.5.

Minimum Size

DENSO GROUP mark with a small tag line (2 lines)
DENSO GROUP mark with a tagline (2 lines)

DENSO GROUP mark with a big tagline (3 lines)
DENSO GROUP mark with a big tag line (2 lines)

Display Colors

DENSO GROUP logo with a tagline is generally displayed in one color, the corporate color DENSO Red. The colors listed below can be used according to the chosen media, such as when a wide range of expressive effects takes advantage of the medium or when printing in a single color.

DENSO GROUP Mark with Tagline (DENSO Red)

The basic display color of the DENSO GROUP mark with a tagline is DENSO Red. The background should be white or a light tones on a clean image.

DENSO GROUP Mark with Tagline (White)

When using white for the DENSO GROUP mark with a tagline, the background should be DENSO Red or a dark tones on a clean image.

DENSO GROUP Mark with Tagline (Black)

When using black for the DENSO GROUP mark with a tagline, use a white background or an clean image.

Don'ts

The corporate mark and other basic design elements are essential to accurately and effectively convey DENSO's brand image. Therefore, it is necessary to apply them correctly. The Don'ts for using the corporate mark with tagline is introduced here, and the following should also be followed for the corporate mark.

Don't change the aspect ratio.
Don't process the edge, curlicue, or silhouette, etc.
Don't trim the corporate mark.
Don't place more than two corporate marks on the same page.

Don't use the corporate mark in a sentence.
Don't place the mark on a background that is difficult to recognize.
Don't use colors other than DENSO Red, white, and black.
Don't place the mark on an image with strong contrast.

Combination Mark

The DENSO GROUP mark with the tagline “Crafting the Core” has been created to share DENSO's brand power with group companies and use it in business activities. These marks cannot have the tagline “Crafting the Core.” Apply the DENSO Red of primary color-1 to the corporate mark. Apply the deep blue of the supplementary colors to the auxiliary group company name. A reference example is shown on the right. Use the DENSO group mark to add a tagline.

Isolation Area

The height and width of the margin is the same as the capital height of DENSO (x).

Display Colors

Apply the DENSO Red of the primary color-1 to the corporate mark. Apply the deep blue ofthe supplementary color to the auxiliary group company name. However, you can apply other colors shown right according to the situation, the media displayed and single color printing when you expect a wide range of expressive effect taking advantage of characteristics of the material.

Combination Mark (DENSO Red)

DENSO Red is the basic display color for the combination mark. The background should be white or light with a clean image.

Combination Mark (White)

If white is used for the combination mark, the background should be DENSO Red or a clean image in a dark tone.

Combination Mark (Black)

If black is used for the combination mark, the background should be white or an appropriate image.

Don'ts

The corporate mark and other basic design elements are essential to accurately and effectively convey DENSO's brand image. Therefore, it is necessary to apply them correctly. The Don'ts for using the corporate mark with tagline are introduced here, and the following should also be followed for the corporate mark.

Don't change the aspect ratio.
Don't process the edge, curlicue, or silhouette, etc.
Don't trim the corporate mark.
Don't place more than two corporate marks on the same page.

Don't use the corporate mark in a sentence.
Don't place the mark on a background that is difficult to recognize.
Don't use colors other than DENSO Red, white, and black.
Don't place the mark on an image with strong contrast.