Color specifications
Introduction
To express our company's vision more clearly, "Greater well-being for all", we have added an extended color palette to be used only for illustrations.
This palette includes earth tones, skin tones and both darker and lighter shades of our complementary colors.
Primary colors for illustration
-
DENSO Red
CMYK 0-100-80-0
RGB 220-0-50
HEX #DC0032 -
Crafting Blue
CMYK 30-0-5-0
RGB 185-215-235
HEX #B9D7EB -
White
CMYK 0-0-0-0
RGB 255-255-255
HEX #FFFFFF -
Deep Blue
CMYK 100-40-35-75
RGB 0-45-60
HEX #002D3C
Secondary colors for illustration
-
Deep Red
CMYK 5-100-55-55
RGB 120-20-35
HEX #781423 -
Dark Red
CMYK 0-100-60-30
RGB 155-0-40
HEX #9B0028 -
Dark Pink
CMYK 0-80-15-0
RGB 230-85-135
HEX #E65587 -
Pink
CMYK 0-60-10-0
RGB 240-140-175
HEX #F08CAF -
Light Pink
CMYK 0-30-5-0
RGB 240-180-200
HEX #F0B4C8
-
Dark Blue
CMYK 100-52-32-40
RGB 5-75-105
HEX #054B69 -
Medium Blue
CMYK 90-32-15-20
RGB 0-120-165
HEX #0078A5 -
Blue
CMYK 85-20-15-3
RGB 0-145-190
HEX #0091BE -
Bright Blue
CMYK 60-0-5-0
RGB 90-195-230
HEX #5AC3E6
-
DENSO Black
CMYK 0-0-0-100
RGB 0-0-0
HEX #000000 -
DENSO Gray 1
CMYK 0-0-0-80
RGB 90-90-90
HEX #5A5A5A -
DENSO Gray 2
CMYK 0-0-0-60
RGB 130-130-130
HEX #828282 -
DENSO Gray 3
CMYK 0-0-0-40
RGB 180-180-180
HEX #B4B4B4 -
DENSO Gray 4
CMYK 0-0-0-20
RGB 210-210-210
HEX #D2D2D2 -
DENSO Gray 5
CMYK 0-0-0-12
RGB 235-235-235
HEX #EBEBEB
Supplementary colors for illustration
-
CMYK 90-20-100-60
RGB 0-70-30
HEX #00461E -
CMYK 85-5-90-45
RGB 20-105-55
HEX #146937 -
CMYK 85-0-95-12
RGB 30-145-70
HEX #1E9146 -
CMYK 60-0-75-0
RGB 105-185-100
HEX #69B964 -
CMYK 50-0-65-0
RGB 155-210-130
HEX #9BD282 -
CMYK 95-100-30-40
RGB 20-15-70
HEX #140F46 -
CMYK 85-100-20-20
RGB 65-35-95
HEX #41235f -
CMYK 75-92-0-15
RGB 90-45-130
HEX #5A2D82 -
CMYK 65-80-0-0
RGB 130-70-175
HEX #8246AF -
CMYK 45-55-0-0
RGB 165-125-200
HEX #A57DC8 -
CMYK 43-60-73-70
RGB 70-45-20
HEX #462D14 -
CMYK 30-60-60-50
RGB 115-75-60
HEX #734B3C -
CMYK 49-61-68-3
RGB 150-110-85
HEX #966E55 -
CMYK 24-39-48-15
RGB 180-145-115
HEX #B49173 -
CMYK 15-28-35-5
RGB 210-180-155
HEX #D2B49B -
CMYK 12-77-100-0
RGB 210-85-15
HEX #D2550F -
CMYK 0-65-85-0
RGB 235-120-45
HEX #EB782D -
CMYK 0-42-100-0
RGB 240-160-0
HEX #F0A000 -
CMYK 0-32-85-0
RGB 250-185-50
HEX #FAB932 -
CMYK 0-20-55-0
RGB 255-205-120
HEX #FFCD78
Skin colors
-
CMYK 33-60-58-50
RGB 115-75-60
HEX #734B3C -
CMYK 25-53-50-25
RGB 170-115-95
HEX #AA735F -
CMYK 0-36-40-20
RGB 220-165-135
HEX #DCA587 -
CMYK 0-30-35-5
RGB 240-190-155
HEX #F0BE9B -
CMYK 0-21-32-0
RGB 250-210-170
HEX #FAD2AA -
CMYK 0-32-21-0
RGB 245-190-180
HEX #F5BEB4
Tint colors
In order to optimize contrast in relation to the background or create a highlight, you may tint a solid color, but only to about 70%.
DENSO Red can not be tinted; use the pink color shades instead.
Skin colors
Skin colors may be tinted from 100–30% to optimize the contrast with a given background
Core colors for background
Crafting Blue and Deep Blue may be tinted from 100-10%.
Crafting Blue and tints of Deep Blue may be used for calm, light background colors in illustrations.
