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DENSO Corporate Identity Design System

DENSO Corporate Identity Design System

Typefaces

Introduction

Typefaces act as the narrator. They embody the passion and ability to take on the challenges of the future that the logo represents. Our typefaces are confident, expressive, modern, and open-minded, and represent the attitude of DENSO.

Corporate Fonts

The corporate font is made up of two styles, DENSO font and DENSO Sans font, each including eight different weights. DENSO font is a typeface with distinctive serifs. The DENSO Sans font is sans serif and is primarily used for captions and infographics (charts, tables, data, etc.).

Uses

Use these fonts in disseminating corporate information: for example, company brochures (printed or pdf), corporate websites, exhibitions, events, etc.

*The use of these fonts is not mandatory for PowerPoint, Word, etc., which are used daily by employees.

  • DENSO
    DENSO Light
    DENSO Light Italic
    DENSO Regular
    DENSO Italic
    DENSO Bold
    DENSO Bold Italic
    DENSO Black
    DENSO Black Italic

  • DENSO Sans
    DENSO Sans Light
    DENSO Sans Light Italic
    DENSO Sans Regular
    DENSO Sans Italic
    DENSO Sans Bold
    DENSO Sans Bold Italic
    DENSO Sans Black
    DENSO Sans Black Italic

  • typeface-img-sample
File Download

Fonts

The DENSO font includes 484 characters and glyphs in each weight/style, covering 219 languages.

Uppercase AÁĂÂÄÀĀĄÅÃÆBCĆČÇĊDÐĎĐEÉĚÊËĖÈĒĘFGĞĢĠHĦIÍÎÏİÌĪĮJKĶLĹĽĻŁMNŃŇŅŊÑOÓÔÖÒŐŌØÕŒPÞQRŔŘŖSŚŠŞȘTŦŤŢȚUÚÛÜÙŰŪŲŮVWẂŴẄẀXYÝŶŸỲZŹŽŻ
Lowercase aáăâäàāąåãæbcćčçċdðďđeéěêëėèēęfgğģġhħiïıįíîìījkķlĺľļłmnńňņŋñoóôöòőōøõœpþqrŕřŗsśšşșßtŧťţțuúûüùűūųůvwẃŵẅẁxyýŷÿỳzźžż
Ligatures ff fi ffi fj ft tt
Proportional and Table Figures 123456789 DENSO Craftiong the Core
Punctation *\·•:,…!¡#.?¿"';/_{}[]()—–«‹„“‘’‚《》^´˘ˇ¸ˆ¨˙`˝¯˛˚˜@
&¶§©®™°ℓ†‡℮
Superscript, Fractions, and Ordinals ¹²³ ⁄ ½ ¼ ¾ ªº
Mathematical Operators ∫Ω∆∏∑√µ∂%‰˄˅◊∅∞∝∽∴≒∵≧≦+−×÷=≠><≥≤±≈~¬|¦
Greek ΔΩΠΣΦΨβπφ
Arrows ↑→↓←↔↕

About OpenType

The DENSO font and DENSO Sans fonts have OpenType capabilities.

Default Settings OpenType options
Table Figures
Table Figures Default Settings

Proportional figures are used in text and are the default setting in the DENSO font.
Table Figures OpenType options

Tabular figures are always used for tables and accounts and have to be selected as an option in the OpenType menu.
Fractions 1/2 1/4 3/4 ½ ¼ ¾
Ligatures ff fi ffi fj ft tt ff fi ffi fj ft tt

Supported Languages

The DENSO typefaces support 219 language scripts following the Latin Plus* standard.

*Latin Plus character provided by Underware (http://www.underware.nl/latin_plus/) under Creative Commons Attribution -ShareAlike 4.0 International (CC BY-SA 4.0)

Supported Languages

  • Abenaki

  • Afar Oromo

  • Afar

  • Afrikaans

  • Albanian

  • Alsatian

  • Amis

  • Anita

  • Aragonese

  • Aronese

  • Armenian

  • Arerete

  • Arvanitic (Latin)

  • Asturias

  • Atayal

  • Aymara

  • Azerbaijani

  • Bashkir (Latin)

  • Basque

  • Belarusian (Latin)

  • Bemba

  • Bikol

  • Bislama

  • Bosnian

  • Breton

  • Cape Verdean Creole

  • CatalanCebuano

  • Chamorro

  • Chavacano

  • Chichewa

  • Chickasaw

  • CoffinCambrian

  • Cornish

  • CorsicanCreek

  • Crimean Tatar (Latin)

  • Croatian

  • Czech

  • Danish

  • Dawn

  • Delaware

  • Dholuo

  • Drew

  • DutchEnglish

  • Esperanto

  • Estonian

  • Faroese

  • Fijian

  • Filipino

  • Finnish

  • Folkspraak

  • French

  • FrisianFrisian

  • Gaga (Latin)

  • Galician

  • Ganda

  • Genoese

  • German

  • Gikuyu

  • Gooniyandi

  • Greenlandic(Kalaallisut)

  • Guadeloupe Creole

  • Gwichʼin

  • Haitian Creole

  • Hawaiian

  • Lithuanian

  • Lojban

  • Lombard

  • Low Saxon

  • Luxembourgish

  • Maasai

  • Makhuwa

  • Malay

  • Maltese

  • Manx

  • Marquesas

  • Megleno-Romanian

  • Miriam Mir

  • Mirandise

  • Mohawk

  • Moldovan

  • MontagnaisMontenegrin

  • Murrinh-Paths

  • Maori

  • Nagamese Creole

  • Nahuatl

  • Ndebele

  • NeapolitanNgiyambaa

  • Niuean

  • Nyoongar

  • Norwegian

  • Novel

  • Occidental

  • Occitan

  • Old Icelandic

  • Old Norse

  • Oneipot

  • Oshiwambo

  • Ossetian (Latin)

  • Hiligaynon

  • Hopi

  • Hotcak (Latin)

  • Hungarian

  • Hän

  • Icelandic

  • Ido

  • Igbo

  • Ilokano

  • Indonesian

  • Interglossa

  • Interlingua

  • Irish

  • Istro-Romanian

  • Italian

  • Jamaican

  • Javanese (Latin)

  • Jèrriais

  • Kaingang

  • Kala Lagaw Ya

  • Kapampangan(Latin)

  • Kaqchikel

  • Karakalpak (Latin)

  • Karelian (Latin)

  • Kashubian

  • Kikongo

  • Kinyarwanda

  • Kiribati

  • Kirundi

  • Klingon

  • Kurdish (Latin)

  • Ladin

  • Latin

  • Latino sine Flexione

  • Latvian

  • Palawan

  • Papiamento

  • Piedmontese

  • Polish

  • Portuguese

  • Potawatomi

  • Quechua

  • Qʼeqchiʼ

  • Rarotonga

  • Romanian

  • Romansh

  • Rotors

  • Sami (Inari)

  • Sami (Lule)

  • Sami (Northern)

  • Sami (Southern)

  • SamoanSango

  • SaramaccanScottish GaelicSardinian

  • Serbian (Latin)

  • Seri

  • Seychellois Creole

  • Shawnee

  • Shona

  • SicilianSilesian

  • Slovak

  • Slovenian

  • Slovio (Latin)

  • Somali

  • Sorbian (Lower) Sorbian (Upper)Sotho (Northern) Sotho (Southern) SpanishSranan

  • Sundanese (Latin)

  • Swahili

  • SwaziSwedish

  • Tagalog

  • Tahitian

  • Tetum

  • Tok Pisin

  • Tokelauan

  • Tongan

  • Tshiluba

  • Tsonga

  • TswanaTumbuka

  • Turkish

  • Turkmen (Latin)

  • Tuvaluan

  • Tzotzil

  • Uzbek (Latin)

  • Venetian

  • Pepsin

  • VolapükVõro

  • Wallisern

  • Walloon

  • Waray-Waray

  • Warlpiri

  • Wau

  • Welsh

  • Wik-Mungkan

  • Wiradjuri

  • WolofXavante

  • Xhosa

  • Yapese

  • Yindjibarndi

  • Zapotec

  • ArmaZazaki

  • Zulu

  • Zuni

Description

The DENSO Corporate typefaces consist of a range of formats serving different purposes.
Web Font files (CCf & TTF) are available for online applications.

Desktop font files for use in Adobe programs; InDesign and Illustrator

  • File Extensions
    .otf
    .ttf
  • Description
    OpenType CFF (PostScript curves)
    TrueType TTF (True Type curves)

Web font file: CCF/TTF formats

  • File Extensions
    .eot
    .woff
    .woff2
    .ttf
  • Description
    Embedded Open Type
    Web Open Font Format 1.0
    Web Open Font Format 2.0
    TrueType TTF (TrueType curves)

Don'ts

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    Don't make the character spacing too wide.

  • typeface-img-ng-02

    Don't make the character spacing too small.

  • typeface-img-ng-03

    Don't use horizontal scaling.

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    Don't use vertical scaling.

  • typeface-img-ng-05

    Don't slant the text.

  • typeface-img-ng-06

    Don't make the line spacing too narrow.

  • typeface-img-ng-07

    Don't use fonts other than the specified ones.

  • typeface-img-ng-08

    Don't distort or deform text.

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    Don't use shaded text.

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    Donʼt outline text.

Corporate Local Fonts

Japanese

DENSO TP 2017

 DENSO TP 2017 is the alternative corporate font used for all communication in Japanese. The DENSO typefaces do not support Japanese.

Uses

Use these fonts in disseminating corporate information: for example, company brochures (printed or pdf), corporate websites, exhibitions, events, etc.

*The use of these fonts is not mandatory for PowerPoint, Word, etc., which are used daily by employees.

Font-Weight Correspondence Table

We have created local fonts to match the weight of Latin letters contained in the DENSO corporate font in the optimum form.

Weights DENSO TP 2017 / DENSO Sans TP 2017 : Japanese letters DENSO TP 2017 : Latin letters DENSO Sans TP 2017 : Latin letters
Light より良い未来 DENSO Light DENSO Sans Light
Regular より良い未来 DENSO Regular DENSO Sans Regular
Bold より良い未来 DENSO Bold DENSO Sans Bold
Black より良い未来 DENSO Black DENSO Sans Black
File Download

Chinese

Noto sans CJK SC

Noto sans CJK SC is set as the alternate corporate font for use in all communications in Chinese. This font is an open font jointly developed by Google and Adobe. Adobe retains the copyright of the typeface design, but the font is released under the SIL Open Font License and may be used freely. The font can be used free of charge in any domain, including print and digital, when sending out information about products, projects, and company introductions. Commercial use is also permitted.

Uses

Use these fonts in disseminating corporate information: for example, company brochures (printed or pdf), corporate websites, exhibitions, events, etc.

*In the above media, the generic font SimHei is available for use, but it is better to use Noto sans CJK SC since it can create a modern and open DENSO brand feel.
*The use of these fonts is not mandatory for PowerPoint, Word, etc., which are used daily by employees.

Combining with DENSO Fonts

Use of Noto sans CJK SC alphanumeric characters is allowed in combination with DENSO fonts. Please check the weight matching table below and combine fonts appropriately.

*Combinations are not mandatory.

DENSO Noto sans CJK SC
DENSO Light 本地字体 Noto sans CJK SC Light
DENSO Regular 本地字体 Noto sans CJK SC Regular
DENSO Bold 本地字体 Noto sans CJK SC Bold
DENSO Black 本地字体 Noto sans CJK SC Black
File download
download from Official website

Generic Fonts

For devices that do not have corporate fonts installed, please use the specified generic fonts. These are all fonts included in Microsoft® Office applications. In a situation where DENSO fonts are disabled (e.g. outside lecture halls), use the generic fonts to avoid garbled characters.

Uses

Use these fonts in PowerPoint, Word, and other tools that you use in your daily communication.

Generic Font List

English Japanese Chinese
Verdana YuGothic UI 黑体

Weight

Corporate font-weights that are equivalent to generic font-weights

DENSO Sans Regular
DENSO Sang Regular Italic
DENSO Sans Bold
DENSO Sans Bold Italic

Verdana Weights for English

Verdana Regular
Verdana Italic
Verdana Bold
Verdana Bold Italic

*Verdana has a larger font size so it takes up more space than the corporate font. Therefore, it is necessary to adjust the font size accordingly.

Yu Gothic UI Weights for Japanese

遊ゴシックUI レギュラー Yu Gothic UI Regular
遊ゴシックUI レギュラー Yu Gothic UI Regular Italic
遊ゴシックUI セミボールド Yu Gothic UI Semibold
遊ゴシックUI セミボールドイタリック Yu Gothic UI Semibold Italic

Weights for Chinese

黑体