Corporate Mark
Introduction
The corporate mark forms the core of representing the DENSO brand and is an important element to preserve CI in a global sense.
Corporate Mark Concept
The corporate mark rises dynamically to the right, signifying our attitude of constant progress. The solid shape gives a sense of trust, and the vibrant red color of the corporate mark expresses our passion for creating new value.
Tagline Concept
What we are creating is a future of well-being. By staying close to people and considering what the essence of happiness is, we craft the core of the future we aim for. Then, with our world-class ability to achieve this goal, we will continue to realize it in our daily lives. This is what our determination is all about.
Application of Corporate Mark to Products
Follow DDS (DENSO Design Standard) when designing products.
For Group Companies
DENSO GROUP companies will use one of the following three categories of marks.
| Corporate Mark Type | DENSO Single Mark | DENSO Combination Mark | Proprietary Marks |
|---|---|---|---|
| Guidelines | The corporate mark is for the group companies whose name begins with "DENSO". | This mark is only for certified group companies. | This mark is for the group companies that do not include "DENSO" in the company name or have special circumstances. |
| Examples |  |
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| Use of GROUP Mark | Optional | Optional | Optional |
| Link to the Guidelines | DENSO Mark DENSO GROUP Mark | DENSO GROUP Mark |