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DENSO Corporate Identity Design System

DENSO Corporate Identity Design System

Handling of the Corporate Mark in Movies

Overview

The use of a still image logo or motion logo is recommended for endings of movie.

White background Red background Black background Transparent background
Still image
Still image White background
Still image Red background
Still image Black background
Still image Transparent background
Motion logo without sound
Motion logo without sound White background
Motion logo without sound Red background
Motion logo without sound Black background
Motion logo without sound Transparent background
Motion logo with sound
Motion logo with sound White background
Motion logo with sound Red background
Motion logo with sound Black background
Motion logo with sound Transparent background

There are four background color patterns available, with white (corporate color) backgrounds being the most recommended.
Select the appropriate one for the tone of the video.

Still image

This is a simple logo with no movement.
The logo should be displayed for a minimum of 1.5 seconds.
No cut-in/fade-in is specified. If using fade-in, the fade time should not exceed 2 seconds.
Do not change the size of the logo relative to the 16:9 screen ratio.

  • Still image White background
  • Still image Red background
  • Still image Black background
  • Still image Transparent background

Motion logo

This is a logo with lively animation.
It is intended to be used over an existing movie.

Motion logo with sound

This is a version of the motion logo with sound.
Use this when you want to accentuate with sound.

Transparent background logo

To give a residual effect to a full-length video, use a logo with a transparent background.
Make sure the background image is dark enough in relation to the white logo.
Avoid using it over an overly complex background image.
If unsure, please consult with the DENSO Public Relations Div.
pr_materials_brand@jp.denso.com

Recommended creation

Logo visibility can be ensured.

Deprecated creation

  • The background is complex and the logo blends into the white background.

  • Logo and tagline blend into the white background.

Prohibitions

Ensure that the DENSO logo is displayed with the tagline.
Make so the DENSO logo animation is always centered on the screen.
Do not change or distort the aspect ratio of the logo animation file.
Do not change the animation speed.
Do not use background colors other than those provided (red, white, black).

  • Red other than DENSO red (220, 0, 50) is used.

  • A color other than the corporate colors (red, white, black) is used.

  • Only the tagline is displayed.

  • The aspect ratio is changed.