DRIVEN BASE

DENSO Corporate Identity Design System

DENSO Corporate Identity Design System

Signs

Overview

Visual Range Sign Chart

This is a diagram of corporate signs classified by visual distance. Signs are classified into four types according to the distance from which they are perceived: long distance, medium distance, short distance, and close distance. In long-distance zones use wall signs; medium distance zones use gate signs and guidance signs; short-distance zones, use on-site signs, nameplates, and reception wall signs; close-distance zones use tenant building entrance signs and room name signs. Each sign type has a different purpose and role to fulfill, so the information, function, shape, mounting location, and position will also differ. Please make sure that you fully understand the purpose and role of the signs and do not compromise the visual relevance of the entire system.

Flowchart of Signs & Locations

This is a basic example of signs along a flow line leading from a facility guidance sign installed outside a facility or plant, to a company building wall sign, gate & on-site signs, and finally a reception wall sign. Since each sign has its own purpose and role at each location, please consider the information content, function, shape, and specific location and size of the sign. By planning signs that are optimized for the flow line, you can easily guide people into a facility.

Location Category Sign Charts

Facility Guidance Signs

Facility guidance signs installed outside a facility or outside a plant site are intended to provide smooth guidance into DENSO's facilities. Select a sign shape that is suitable for the surroundings of the installation site.

 

Facility Guidance Signs (Square)

These guidelines are for square facility guidance signs installed outside a facility or factory site. It specifies the size and shape of the corporate mark, company logotype, and arrows, as well as the position and layout of each display.

Facility Guidance Signage

DENSO Red White DENSO Black DENSO Gray 2
Sumitomo 3M™
Scotchcaltrade ™ Graphic Film
JS-1208XL JS-1028SCL JS-1500XL -
PANTONE® PANTONE®199 C - PANTONE®Process Black PANTONE®Cool Gray 8C

Facility Guidance Signs (Horizontal and vertical)

This guideline is for horizontal or vertical facility guidance signs installed outside facilities or factory sites. Place the corporate mark, company logotype, arrows, etc. according to the description on the right.
*Please be sure to check the outdoor advertising and landscape ordinances of the area in question at the time of planning, and implement in accordance with the ordinances.

Facility Guidance Signages (Horizontal and vertical)

DENSO Red White DENSO Black DENSO Gray 2
Sumitomo 3M™
Scotchcal™ Graphic Film
JS-1208XL JS-1028SCL JS-1500XL -
PANTONE® PANTONE®199 C - PANTONE®Process Black PANTONE®Cool Gray 8C

Company Wall Signs

Wall Sign for Company Buildings (3D)

This guideline is for company building wall signs.
*Please be sure to check the outdoor advertising and landscape ordinances of the area in question at the time of planning, and implement in accordance with the ordinances.

Wall Signage for Company Buildings (3D)

DENSO Red
Sumitomo 3M™
Scotchcal™ Graphic Film
JS-1208XL
PANTONE® PANTONE®199 C

Company Wall Signs (Installation position and size)

These guidelines are for the position and size of company wall signs installed on building exteriors.

Company Wall Signage (Installation position and size)

Gate Signs

Gate signs & nameplates installed at facility and factory entrances inform visitors of the facility name and guide them to the entrance. Three shapes are available: square, horizontal, and vertical. Choose the shape best suited to the location. A tagline can be attached to the corporate mark to emphasize the corporate message. The tagline is not permanent and may be changed or removed within ten years. Please only consider adding the tagline with the understanding that change or removal may incur costs.

Gate Signage

Gate Signs (Square shape with a facility name and company logo)

This guideline is for square-shaped gate sign with a company logotype and factory and facility names.
*Please be sure to check the outdoor advertising and landscape ordinances of the area in question at the time of planning, and implement in accordance with the ordinances.

Gate Signage (Square shape with a facility name and company logotype)

DENSO Red White DENSO Black White
Sumitomo 3M™
Scotchcal™ Graphic Film
JS-1208XL JS-1028SCL JS-1500XL Fluorine Resin Baking Finish
(Corresponding to JS-1028SCL)

 

PANTONE® PANTONE®199 C - PANTONE®Process Black -

Gate Signs (Square shape with a company name in English)

This guideline is for square-shaped gate sign with a company logotype and factory and facility names.
*Please be sure to check the outdoor advertising and landscape ordinances of the area in question at the time of planning, and implement in accordance with the ordinances.

Gate Signage (Square shape with a company name in English)

DENSO Red White DENSO Black White
Sumitomo 3M™
Scotchcal™ Graphic Film
JS-1208XL JS-1028SCL JS-1500XL Fluorine Resin Baking Finish
(Corresponding to JS-1028SCL)
PANTONE® PANTONE®199 C - PANTONE®Process Black -

Gate Signs (Horizontal type with facility name and company logo)

This guideline is for horizontal gate sign with the company logo and factory or facility names.
*Please be sure to check the outdoor advertising and landscape ordinances of the area in question at the time of planning, and implement in accordance with the ordinances.

Gate Signage (Horizontal type with facility name and company logotype)

DENSO Red white DENSO Black White
Sumitomo 3M™
Scotchcal™ Graphic Film
JS-1208XL JS-1028SCL JS-1500XL Fluorine Resin Baking Finish
(Corresponding to JS-1028SCL)
PANTONE® PANTONE®199 C - PANTONE®Process Black -

Gate Signs (Horizontal with a company name in English)

These guidelines are for horizontal gate signs with the company name in English.
*Please be sure to check the outdoor advertising and landscape ordinances of the area in question at the time of planning, and implement in accordance with the ordinances.

Gate Signage (Horizontal with a company name in English)

DENSO Red White DENSO Black White
Sumitomo 3M3MTM™
Scotchcal™ Graphic Film
JS-1208XL JS-1028SCL JS-1500XL Fluorine Resin Baking Finish
(Corresponding to JS-1028SCL)
PANTONE® PANTONE®199 C - PANTONE®Process Black -

Gate Signs (Vertical with facility name and company logo)

These guidelines are for vertical gate signs with the company logo and the factory or facility names.
*Please be sure to check the outdoor advertising and landscape ordinances of the area in question at the time of planning, and implement in accordance with the ordinances.

Gate Signage (Vertical type with a facility name and company logo type.)

DENSO Red White DENSO Black White
Sumitomo3MTM™
Scotchcal™Graphic Film
JS-1208XL JS-1028SCL JS-1500XL Fluorine Resin Baking Finish
(Corresponding to JS-1028SCL)
PANTONE® PANTONE®199 C - PANTONE®Process Black -

Gate Signs (Vertical type with a company name in English)

These guidelines are for vertical gate signs with the company name in English.
*Please be sure to check the outdoor advertising and landscape ordinances of the area in question at the time of planning, and implement in accordance with the ordinances.

Gate Sign (Vertical type with a company name in English.)

Nameplates

These guidelines are for nameplates placed at the company entrance, to convey the name of the company and the entrance location.

Nameplate

On-Site Signs

The purpose of on-site signs installed in DENSO's facilities is to guide and direct visitors.

On-Site Signage

On-Site Signs (Guidance Signs)

These are guidelines for guidance signs.

On-Site Sign (Guidance Sign)

DENSO Red White DENSO Black DENSO Gray 2
Sumitomo 3M™
Scotchcal™ Graphic Film
JS-1208XL JS-1028SCL JS-1500XL -
PANTONE® PANTONE®199 C - PANTONE®Process Black PANTONE®Cool Gray 8C

On-Site Signs (Parking Lot Signs)

These guidelines are for parking information signs.
*Please be sure to check the outdoor advertising and landscape ordinances of the area in question at the time of planning, and implement in accordance with the ordinances.

On-Site Sign (Parking Lot Sign)

DENSO Red White DENSO Black White
Sumitomo 3M™
Scotchcal™ Graphic Film
JS-1208XL JS-1028SCL JS-1500XL Fluorine Resin Baking Finish
(Corresponding to JS-1028SCL)
PANTONE® PANTONE®199 C - PANTONE®Process Black -

On-Site Signs (On-Site Information Maps)

These guidelines are for site information maps.

On-Site Signage (On-Site Information Map)

Room Name Signs

These guidelines are for room name signs installed at the entrance of each room in DENSO facilities.

Room Name Sign

Tenant Building Entrance Signs

Signs installed at the entrance of a company, when it is a building tenant, inform visitors of the company's name and guide them to the entrance. A tagline can be attached to the corporate mark to emphasize the corporate message. The tagline is not permanent and may be changed or removed within ten years. Please only consider adding the tagline with the understanding that change or removal may incur costs.

Tenant Building Entrance Sign

*Please be sure to check the outdoor advertising and landscape ordinances of the area in question at the time of planning, and implement in accordance with the ordinances.

Tenant Building Entrance Sign