DRIVEN BASE

DENSO Corporate Identity Design System

DENSO Corporate Identity Design System

Entrance

Outline

Basic Elements

The corporate mark should be placed in the reception area (counter/back wall) at the entrance of the facility. The color balance of the area should be as follows:

color balance

*Refer to CIS for other design elements (colors, fonts, D-line, D-cross, etc.)

Basic Elements

Reception

Size Chart

Choose specifications according to the size of your reception (size/budget/importance). For D-Cross, please use only one of the following patterns.
• Only on the back wall.
• Only on the counter
• On both wall & counter.
A tagline can be used along with the corporate mark to convey the company message more strongly.
*The tagline is not permanent and may be changed or removed within ten years. Please only consider adding the tagline with the understanding that change or removal may incur costs.

Scale Chart

Reception (Large size with D-cross on the wall)

These guidelines are for arranging the D-cross on the back wall of a reception counter for L-size receptions.

Reception (L / with D-cross on the wall))

Material Chart LMS
L M S
Wall
D-cross
A: Artificial marble laminate A: Artificial marble laminate
B: Ceramic non-flammable wood layers + AEP coating
A: Artificial marble laminate
B: Ceramic non-flammable wood layers + C: PB + AEP coating + D-cross output (color)
Counter
D-cross
A: Artificial marble laminate A: Artificial marble laminate
B: Urethane coating (sides) + melamine board (top face)
A: Artificial marble laminate
B: Urethane coating (sides) + melamine board (top face)
C: Melamine laminated board

Reception (Large size with D-cross on the wall)

These guidelines are for arranging the D-cross on the reception counter for L-size receptions.

Reception (L / with D-cross on the wall)

Material Chart LMS
L M S
Wall
D-cross
A: Artificial marble laminate A: Artificial marble laminate
B: Ceramic non-flammable wood layers + AEP coating/td>
A: Artificial marble laminate
B: Ceramic non-flammable wood layers + AEP coating
C: PB + AEP coating + D-cross output (color)
Counter
D-cross
A: Artificial marble laminate A: Artificial marble laminate層
B: Urethane coating (sides) +melamine laminated board (top face)
A: Artificial marble laminate
B: Urethane coating (sides) +melamine laminated board (top face)
C: Melamine laminated board

Reception (Medium size with D-cross on the wall)

D-cross on the back wall of a reception counter for M-size receptions.
A: Artificial marble laminate
B: Ceramic non-flammable wood laminate + AEP coating should be used for production.

Reception (M / with D-cross on the wall)

Material Chart LMS
L M S
Wall
D-cross
A: Artificial marble laminate A: Artificial marble laminate
B: Ceramic non-flammable wood layers + AEP coating
A: Artificial marble laminate
B: Ceramic non-flammable wood layers + AEP coating
C: PB + AEP coating + D-cross output (color)
Counter
D-cross
A: Artificial marble laminate A: Artificial marble laminate
B: Urethane coating (sides) +melamine laminated board (top face)
A: Artificial marble laminate
B: Urethane coating (sides) +melamine laminated board (top face)
C: Melamine laminated board

Reception (Medium size with D-cross on the counter)

These guidelines are for arranging the D-cross on the reception counter for M-size receptions.
A: Artificial marble laminate
B: Urethane coating (sides) +melamine laminated board (top board) should be used for production.

Reception (M/For D-cross on counter)

Material Chart LMS
L M S
Wall
D-cross
A: Artificial marble laminate A: Artificial marble laminate
B: Ceramic non-flammable wood layers + AEP coating
A: Artificial marble laminate
B: Ceramic non-flammable wood layers + AEP coating
C: PB + AEP coating + D-cross output (color)
Counter
D-cross
A: Artificial marble laminate A: Artificial marble laminate
B: Urethane coating (sides) +melamine laminated board (top face)
A: Artificial marble laminate
B: Urethane coating (sides) +melamine laminated board (top face)
C: Melamine laminated board

Reception (Small size with D-cross on the wall)

These guidelines are for arranging the D-cross on the back wall for S-size receptions.
A: Artificial marble laminate
B: Ceramic non-flammable wood laminate + AEP coating 
C: PB + AEP coating + D-cross output (color) should be used for production.

Reception (S / with D-cross on the wall)

Material Chart LMS
L M S
Wall
D-cross
A: Artificial marble laminate A: Artificial marble laminate
B: Ceramic non-flammable wood layers + AEP coating
A: Artificial marble laminate
B: Ceramic non-flammable wood layers + AEP coating
C: PB + AEP coating + D-cross output (color)
Counter
D-cross
A: Artificial marble laminate A: Artificial marble laminate
B: Urethane coating (sides) +melamine laminated board (top face)
A: Artificial marble laminate
B: Urethane coating (sides) +melamine laminated board (top face)
C: Melamine board

*Do not put the D-cross on S-size receptions.

Reception (Small size with D-cross on the wall in color)

These guidelines are for arranging the D-cross on the back wall for S-size receptions.
A: Artificial marble laminate
B: Ceramic non-flammable wood laminate + AEP coating 
C: PB + AEP coating + D-cross output (color) should be used for production.

Reception (S / color with D-cross on the wall)

Material Chart LMS
L M S
Wall
D-cross
A: Artificial marble laminate A: Artificial marble laminate
B: Ceramic non-flammable wood layers + AEP coating
A: Artificial marble laminate
B: Ceramic non-flammable wood layers + AEP coating
C: PB + AEP coating + D-cross output (color)
Wall
D-cross
A: Artificial marble laminate A: Artificial marble laminate
B: Urethane coating (sides) +melamine laminated board (top face)
A: Artificial marble laminate
B: Urethane coating (sides) +melamine laminated board (top face)
C: Melamine laminated board

*Do not put the D-cross on S-size receptions.

Reception Corporate Mark Specification

The color, size, and material of the corporate mark used on the wall behind the reception counter are specified. A tagline can be used along with the corporate mark to strongly convey the company message.
*The tagline is not permanent and may be changed or removed within ten years.
Please only consider adding the tagline with the understanding that change or removal may incur costs.

corporate mark specification

Reception D-cross (Embossed) Details

These guidelines are for the embossed D-cross to be used on back walls and reception counters.

Reception D-cross (Embossed) details

Not Permitted in Reception Areas

Not Permitted in Reception Areas

Not Permitted in Reception Areas

Examples of Reception Areas

Please use these as references for entrance designs.

Examples of Reception Areas