DENSO emphasizes long-term growth over short-term earnings. Fostering relationships
of trust with customers assists in achieving long-term growth. And quality
is the driving force that promotes customer trust and spurs higher earnings.
That's why we emphasize "Quality First" thinking in all aspects
DENSO is also characterized by a concept we call mono-zukuri, the
process of making (zukuri) things (mono). Mono-zukuri
is team-oriented efforts that involves each step of the manufacturing process.
But it is about much more than just making a product. It's about delighting
customers by providing new value. Quality performance and cost savings are
two aspects of this. For DENSO however, the critical element of new value
is quality. Quality is at the core of mono-zukuri. And implementing
"Quality First" thinking is what has made DENSO successful since
its spin-off from Toyota Motor Co., Ltd., in 1949.
In 1961, just 12 years after our founding, we captured the Deming Prize,
one of the world's most prestigious awards for quality control.