DENSO Spirit

A spirit of foresight, credibility and collaboration

The DENSO Spirit expresses values and beliefs shared by our employees around the world that have driven us to contribute to the automotive industry and society as a whole since our establishment in 1949.

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Anticipate change

In order to surprise and impress our customers, we must always consider what is necessary for society as a whole and what contribution we can make. This requires each of us to have a vision of our own future and the desire to be a pioneer.


Create new values

When working towards goals, there is a tendency to cling to past precedents. We must encourage new ideas and exercise creativity, considering issues from a range of perspectives.


Overcome difficulties

In order to demonstrate this spirit of advancement in our business activities, we need to have an iron will and high aspirations. We must encourage each other to take on new challenges and not be daunted by the barriers that stand in our way, but always be up to the task and persist in our work. By approaching problems with an unfaltering will and strong desire to realize our goals, we will gain the strength to break through the barriers.


Quality First

Ensure the best quality for our customers

To gain the confidence of clients and end-users, we must focus on quality first. Each individual employee must be quality-conscious and everyone must take a united approach.

On-site Verification

Grasp the facts firmly

To solve a problem, you must first understand the situation by going to the site of the problem and determining its root cause. Then you can develop an appropriate solution.

Kaizen, Continuous Improvement

Strive to reach higher levels

In each and every situation, aim for greater heights. Strive to do better today than yesterday, and better tomorrow than today, making continuous step-by-step improvements (kaizen).



Understand one another completely

We aim to communicate so as to remove gaps between hierarchical levels. For communication to be meaningful throughout the company, we must first properly identify the other party's circumstances and standpoint, and bring about mutual understanding.


Do your best as a team

To achieve our goals, we must cooperate with each other. For this to happen, it is essential that each of us be an enthusiastic participant, doing our best within the team in an environment of mutual understanding. Teamwork yields benefits far greater than the sum of its parts.

Human Development

Develop yourself and the next generation

For each employee to achieve his/her potential, we must promote self-expression and create an environment that supports and leverages the development of each employee.