DRIVEN BASE

DENSO Establishes DENSO Group's Global Mid-term Policy

Apr. 27, 2012

- DENSO`s Four-Year Business Plan -

Kariya (Japan) -DENSO Corporation has established its Global Mid-term Policy that defines the DENSO Group`s overall business plan and principles for the next four fiscal years (fiscal year`s ending March 2013 - March 2016).

The DENSO Group aims to continue to develop world-first first products, drive global collaboration across the Group worldwide, and act quickly to achieve its objectives.

This policy, which is based on the results of the Three-Year Structural Reform Plan put into place by DENSO after the collapse of Lehman Brothers, defines objectives and actions for the continued growth and expansion of DENSO.

DENSO Group's Global Mid-term Policy

  1. Strategies to expand business for ensuring continuous growth in future years:
    (1) Strengthen relationships with automakers and expand business in growing emerging markets.
    (2) Develop system products that make vehicles more attractive for customers.
    (3) Expand aftermarket business and develop new business.

  2. Evolve by continuing to develop World-first products:
    (1) Improve capabilities of product development focusing on world-first technologies.
    (2) Establish global procurement, production, and supply systems that make the Group "Dantotsu" (extremely) cost competitive.

  3. Facilitating Group-wide collaboration across the world and speeding-up corporate management:
    (1) Strengthen the foundation to facilitate the collaboration of 120,000 employees in the DENSO Group.
    (2) Foster a corporate climate that encourages associates to act quickly.

Sales and profit targets in fiscal year ending March 2016 (consolidated)

Sales 4 trillion yen
Profit margin 8%

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs approximately 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2012, totaled US$38.4 billion. Last fiscal year, DENSO spent 9.5 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.denso.comor visit our media website at www.densomediacenter.comTo out site .