KARIYA (Japan) ― DENSO Corporation is partnering with Mitsui Sumitomo Insurance Co., Ltd., a global insurance company headquartered in Japan, to launch a traffic safety education program in Thailand, China and Japan. Local DENSO employees will have the opportunity to participate as instructors to help raise awareness of the specific traffic issues in each country.

For years, DENSO has implemented traffic safety activities in various countries and regions. Now, in collaboration with Mitsui Sumitomo Insurance, and InterRisk Research Institute & Consulting, Inc. (a group company of Mitsui Sumitomo Insurance), both of which have extensive traffic safety data and expertise, will prepare educational materials to help train employee volunteers at DENSO and Mitsui Sumitomo Insurance to be safety instructors at local schools and facilities.

DENSO and Mitsui Sumitomo Insurance employee instructors aim to improve attitudes towards global traffic safety. Through these programs the companies hope to achieve a society free of accidents involving drivers and vulnerable road users, such as pedestrians.

Details of the activities in each country

• In Thailand, many traffic accidents involve motorcycles and those who do not wear helmets are most at risk of being seriously injured. Motorcycle drivers and passengers are required to wear helmets to ensure their safety. Traffic safety education will be offered at elementary schools. focusing on children and their guardians, especially to encourage them to wear helmets, many of which are donated.
• In China, traffic safety education is rarely provided and many children are involved in traffic accidents. Traffic safety educational materials have been created for children, and employee instructors are visiting elementary schools. The program started in the community near DENSO’s base in China.
• In Japan, traffic safety programs will be organized for senior citizens as they often are involved in traffic accidents. In Kariya, Aichi (where DENSO’s head office is located), DENSO organized a campaign to distribute light reflector stickers and encourage citizens to put them on their shoes, in order to raise awareness about traffic safety when walking at night. This campaign will be expanded to other areas.

Toward 2020, the DENSO Group will help solve social issues through its business operations by focusing on the environment and security and safety to create a better future and preserve the planet.

Photos taken during activities

On June 13, elementary school students at the Shanghai Technical Center in China experienced traffic safety educational activities.

On June 29, traffic safety education was given at an elementary school in the suburbs of Bangkok, Thailand (Samut Prakan Province) and six hundred fifteen helmets were donated.