DRIVEN BASE

DENSO Announces Motor Sport Sponsorships for 2008

Mar. 12, 2008

KARIYA (Japan) -DENSO Corporation today announced its motor sport sponsorship plan for the 2008 season. DENSO will continue to sponsor teams participating in the world's top motor sports including FIA FORMULA ONE WORLD CHAMPIONSHIP (F1), FIA WORLD RALLY CHAMPIONSHIP (WRC), and FIM ROAD RACING WORLD CHAMPIONSHIP (WGP). DENSO will also support TOYOTA TEAM SARD in the SUPER GT.

"We hope to contribute to the development of motor sports and improve our name recognition through our sponsorships with these motor sport teams," said Koji Kobayashi, DENSO senior managing director responsible for the Corporate Center and Electric Systems Business Group. "Also, we are using our experience in developing products for motor sport vehicles, which drive under extreme conditions, to develop more advanced technologies."

DENSO's sponsorships include:

  • FIA FORMULA ONE WORLD CHAMPIONSHIP (F1)
    DENSO will support Panasonic Toyota Racing as a corporate sponsor for the fifth consecutive season. DENSO will also continue to supply spark plugs, radiators, oil-coolers and alternators to the F1 car.
  • FIA WORLD RALLY CHAMPIONSHIP (WRC)
    DENSO will support the Subaru World Rally Team as a corporate sponsor for the fifth consecutive season. DENSO will also continue to supply spark plugs and sensors for the engine management system of the WRC car.
  • SUPER GT (GT)
    DENSO will support TOYOTA TEAM SARD as the main sponsor for the second consecutive season. The DENSO DUNLOP SARD SC430 will be entered in the GT 500 class. DENSO's engine management systems, spark plugs, starters, alternators, radiators, oil coolers and various types of sensors will be installed in the DENSO DUNLOP SARD SC430.
  • FIM ROAD RACING WORLD CHAMPIONSHIP (WGP)
    DENSO will support the LCR Honda team for the fifth consecutive season. DENSO will also continue to supply spark plugs for the Honda MotoGP motorcycle (RC212V type).

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Worldwide, the company employs approximately 112,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2007 totaled US$30.6 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan. For more information, go to www.denso.com, or visit our media website at www.densomediacenter.comTo out site .

Team Profiles

  • FIA FORMULA ONE WORLD CHAMPIONSHIP (F1)
    Team :Panasonic Toyota Racing (Germany)
    Car :Toyota TF108
    Drivers :Jarno Trulli, Timo Glock
    2007 Records :6th place (Constructor Standing)
  • FIA WORLD RALLY CHAMPIONSHIP (WRC)
    Team :Subaru World Rally Team (England)
    Car :Subaru Impreza WRC2007
    Drivers :Petter Solberg, Chris Atkinson
    2007 Records :3rd place (Manufacturer Standing)
  • SUPER GT (GT)
    Team :TOYOTA TEAM SARD (Japan)
    Car :Lexus SC430
    Drivers :Toranosuke Takagi, Andre Coute
    2007 Records :15th place (Team Ranking)
  • FIM ROAD RACING WORLD CHAMPIONSHIP (WGP) MotoGP Class
    Team :LCR Honda (Italy)
    Car :Honda RC212V
    Drivers :Randy de Puniet
    2007 Records :11th place (MotoGP Class)

FORMULA 1

F1

WORLD RALLY CHAMPIONSHIP

WRC

F1

WRC

F1

WRC