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QRcode® invented by DENSO

About QR Code®

An Innovation from Japan’s Automotive Industry
Bringing Happiness to the World

The QR code was invented by DENSO in 1994 in response to a simple question from the gemba (factories/production lines) : “Can we handle product information more efficiently?” The answer was a technology capable of storing large amounts of data, enabling high-speed scanning, and withstanding dirt—the result turned out that productivity was dramatically improved by QR code.
Driven by a desire to spread QR code and make them beneficial to society, DENSO advanced international standardization and made the technology open source.
Today, QR code are seamlessly woven into our everyday lives throughout the globe—boosting productivity across industries, enabling secure payments, enhancing safety at train station by applying QR code to platform doors, and delivering convenience to people everywhere.

The DENSO QR Code® Technology That Changed the World

The Origin of QR Code® Development Lies in the Production Site

We want to make plant operations more efficient

In the 1990s, as the information society advanced, DENSO began hearing the question, "Can't we handle information more efficiently?" At the same time, the automotive industry was shifting from mass production to high-mix low-volume production. In DENSO’s plants, the number of barcodes to be read for a single product had exceeded ten, causing significant distress on the production site. For DENSO, which was developing barcode readers, the origin of QR code development stemmed from the urgent need to "save the production site in front of us."

The Development Period was Marked by the Accumulation of Manual Work

It was a repetitive and laborious task

The development team embarked on a mission to create a code capable of storing vast amounts of information while ensuring quick and accurate readability by operators. By incorporating square "position detection patterns" into the code, they achieved high-speed reading that other companies could not replicate. This breakthrough was the result of the team's relentless investigation of countless printed materials from around the world, eventually identifying the "least frequently occurring shape in printed materials." These diligent efforts bore fruit in the creation of a new code in 1994, the team named it "QR code", or Quick Response Code, based on its most prominent feature, the new invention emphasized the capability for high-speed reading.

Why the QR Code® Became Widespread Around the World

An engineer’s mission is to ensure their creations are used by as many people as possible

To make QR code accessible to many people, the team decided to obtain patent rights but not charge any fees. In 2002, when camera phones started reading QR code, many new uses emerged, and QR code quickly spread throughout society. One of the team members shared their sense of responsibility, saying, "For over 30 years, I was worried that someone might have trouble reading the code. But seeing it used worldwide without complaints is truly moving."

The Road to Standardization

The 1990s

October 1996:AIM Japan (Association for Automatic Identification and Mobility Japan:Currently JAISA) Standard

October 1997:AIM International (Association for Automatic Identification and Mobility International) standard (ISS-QR code)

March 1998:JEIDA (The Japan Electronic Industry Development Association) standard (JEIDA-55)

January 1999:JIS standard (JIS X 0510)

The 2000s

June 2000:ISO standard (ISO/IEC18004)

2000:American Automobile Association standardized

2000:IEC (International Electrotechnical Commission) standard

December 2000:The China national Standard

May 2002:The Korea Industrial Standard

August 2003:Vietnamese National Standard

December 2011:GS1, an international distribution system standardization organization, has adopted QR code as the standard for mobile devices.

The QR Code’s
Three Features and Five Secrets

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From Barcodes to the QR Code®

From Barcodes to the QR Code®

Prior to the development of the QR code, plants used barcodes to facilitate production control. However, the limited amounts of information that could be encoded, the effort required to scan them, and other problems demanded a solution. The QR code was developed to solve these problems.

QR Code® Icon

The QR Code’s Three Convenient Features

  • 01. Enabling rapid scanning from any direction in 360 degrees

    Enabling rapid scanning from any direction in 360 degrees

    Barcodes can only be encoded with a small amount of information, meaningmultiple barcodes were required to handle large amounts of data. QR code can handle hundreds of times more information than barcodes, making production control with a single QR code a possibility.

  • 02. Enabling rapid scanning from any direction in 360 degrees

    Encoding large amounts of data

    Barcodes require strict conditions in order to be scanned, and at production sites where products of various sizes and shapes are handled, the time needed to scan these barcodes was an issue. QR code, on the other hand, can be rapidly scanned from any direction in 360 degrees, improving operational efficiency.

  • 03. Resistant to dirt and damage

    Resistant to dirt and damage

    Barcodes sometimes became impossible to scan at plants due to dirt or damage caused by oil and other factors. This was a problem. In contrast, with QR code, data can be restored even if some parts of the code become dirty or damaged. This improved scanning accuracy.

Five Secrets Hidden in the QR Code®

Five Secrets Hidden in the QR Code®

QR code patterns, now woven into daily life, all carry meaningful design.
Here, we will break down the QR code and examine the technology that goes into each element.

  • Information can be encoded both horizontally and vertically

    01.

    Information can be encoded both horizontally and vertically

    While barcodes can only be encoded with information in one direction, 2D codes can be encoded with information both horizontally and vertically. This has dramatically increased the amount of information that can be recorded.

  • Three position markers quickly identify QR code

    02.

    Three position markers quickly identify QR Code®

    The three corner position markers identify the pattern as a QR code. Designed to be scanned from any direction, the unique 1:1:3:1:1 ratio makes it possible to distinguish the code from other printed matter.

  • Alignment pattern for correction

    03.

    Alignment pattern for correction

    The small square found in the lower right corrects position and angle deviations caused by distortion. This is important when scanning large QR code or QR code printed on curved surfaces.

  • Timing pattern to identify the center

    04.

    Timing pattern to identify the center

    The two alternating black and white straight lines between the three corner position markers are used to identify the center of the QR code. They are used to correct the center if the position markers become distorted or there is an error in the spacing of the squares.

  • Data encoded in a QR code and an error correction function in case of dirt or damage

    05.

    Data encoded in a QR code and an error correction function in case of dirt or damage

    The data stored in a QR code occupies most of the codeʼs area. However, even if a portion of the QR code is dirty or damaged, the data contains an error correction function that allows the data to be restored. This function makes it possible to read the information correctly even in the case of some dirt or damage.

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Thanks to these features and technologies, QR Code® are now used all over the world.

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Image using a QR code
Image using a QR code
Image using a QR code

Discover and Enjoy More About QR Code®

The Story Behind QR Code® Technology Development

QR Code® Solutions

Facial Authentication SQRC

An application that converts facial data into a QR code and compares it with live images captured by a camera, enabling simpler and more precise identity verification.
Because authentication works offline without an internet connection, there is no need for server installation or maintenance costs. Its serverless design also helps reduce the risk of data leaks.

On-Site Operations Improvement Solution

A system that visualizes production processes and worker performance in factories and other work environments—making it easier to analyze current conditions and streamline performance management through data. By simply scanning a QR code at the start and end of each task, workers can log their performance without complex procedures, reducing their workload while ensuring seamless data collection.

Platform Door Control System (Jointly developed with the Tokyo Metropolitan Bureau of Transportation)

A system that controls platform doors by scanning a QR code affixed to the train doors with readers installed at the station.
Specially developed QR code resistant to dirt and damage ensure stable operation despite sunlight and environmental changes. With only minimal train modifications required, costs are reduced, and installation is expected to expand—particularly on lines shared by multiple railway operators.

Major QR Code® Awards

November 2001 DENSO WAVE and TOYOTA CENTRAL R&D LABS receive the Governor of Aichi Prefecture Award of the Chubu region Invention Award of Japan Institute of Invention and Innovation for QR code.
June 2014 DENSO WAVE and TOYOTA CENTRAL R&D LABS receive European Inventor Award/Popular Prize of European Patent Office.
June 2016 Japan Institute of Invention and Innovation select QR code one of the One Hundred Innovation after the war in Japan.
January 2020 DENSO WAVE receives Japan Techno-Economics Society Prime Minister Award of The Technology Management & Innovation Awards for QR code.
March 2020 DENSO WAVE receives The Ichimura Prize in Industry of Ichimura Foundation for New Technology for Outstanding Achievement for The development and Evolution of Two-dimensional Codes.
October 2020 DENSO and DENSO WAVE are certified as an Institute of Electrical and Electronics Engineers (IEEE) milestone.
October 2021 DENSO and DENSO WAVE receives Japan Institute of Design Promotion GOOD DESIGN LONG LIFE DESIGN AWARD for QR code.
December 2022 DENSO receives Institute of Electrical and Electronics Engineers (IEEE) Corporate Innovation Awards for Developing and Spreading Use of QR code.
November 2024 DENSO WAVE and Bureau of Transportation Tokyo Metropolitan Government receive Patent Office Commissioner Award of the Chubu region Invention Award of Japan Institute of Invention and Innovation for the Control System for Platform edge doors.
July 2025 DENSO WAVE and Bureau of Transportation Tokyo Metropolitan Government receive All Japan Invention Award of Japan Institute of Invention and Innovation for the Control System for Platform edge doors.