KARIYA (Japan) - Global automotive supplier DENSO will exhibit a wide range of products and technologies in the areas of safety and the environment at Auto China 2014. The show will be held in Beijing, China April 21 - 29 and is open to the public. DENSO's exhibition booth is located at Hall W1-W06.

DENSO’s main exhibit, called the Interactive Communication Cockpit, will showcase DENSO’s future driver-assist technologies to improve safety. The cockpit includes a large-screen head-up display (HUD) that projects important and critical information on the windshield to help keep driver’s eyes on the road. Some information includes road signs, vehicle speed and potential road hazards, like pedestrians, oncoming vehicles or obstacles. In addition, the cockpit can notify driver’s of upcoming hazards with sound and light to ensure safety.

Additionally, in the area of safety, DENSO will exhibit an active safety system package with DENSO’s sensing technologies, which combines different sensors, including vision sensor and millimeter-wave radar. Also, DENSO will display on-board equipment for vehicle-to-vehicle and vehicle-to-infrastructure (V2X) communication to help create smoother traffic flow.

In the area of the environment, DENSO will show its injectors, high-pressure pumps and other products for gasoline direct injection systems, and products for hybrid and electric vehicles. Furthermore, the company will display stop/start system-related products, like its lithium-ion battery packs, which efficiently stores regenerative electric power during deceleration and braking. The company also will display its cold storage evaporator, which maintains a supply of cool air to the vehicle cabin to avoid a cabin temperature increase while the air-conditioning is powered down when the vehicle is at idle.

DENSO will continue to develop technologies and products to help significantly improve safety and greatly increase fuel efficiency.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 130,000 people. Consolidated global sales for the fiscal year ending March 31, 2013, totaled US$38.1 billion. Last fiscal year, DENSO spent 9.4 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges.